Newcastle, NSW -- (SBWIRE) -- 06/30/2015 -- Recent results from polls indicate nearly 66% of all businesses do not have a digital marketing plan in place to attract new business, but instead, perform digital marketing without a plan of activities to make it successful. Experts indicate using digital marketing without an approach is common, but not good business. Says Craig Wilson, spokesperson for Sticky digital marketing agency , "The purpose of digital marketing in the first place is to help businesses grow by generating more leads and converting more opportunities. While some business teams get lucky and do this on their own, most don't have the know-how or experience to put together a viable campaign."

An effective campaign will have both measurable and effective techniques, and feature more than simply search, email and social media marketing, states Wilson. With that in mind, his firm, has announced a 360 Degree Digital Marketing Strategy to help small and large businesses capitalize on their online potential. "We know there are many missing opportunities businesses are overlooking. The 360 Degree marketing strategy has been honed through years of working with leading organizations across Australasia. The 360 Degree process involves an initial audit, data collection, analysis and development of a thorough digital marketing plan tailored to suit each client's specific needs, circumstances and goals."

Explains Wilson, the overarching plan is designed to attract potential new customers, convert them into engaged visitors, close them as customers and then retain them as fans of a business' product or service. He goes on to say they take into consideration a new client's existing website(s), analytics, content, paid marketing and advertising, social media, traffic conversion strategies, and database marketing.

"Utilizing digital marketing consultants is simply smarter business, as companies like ours take all components into consideration. However, customers must keep in mind a search engine optimisation agency will not have their best interests in mind because they focus on rankings, not revenue. All we care about is how many new customers we can drive to a business. What good is a front page ranking if you're not converting visits into revenue?" States Wilson.

About Sticky
Sticky is a dedicated digital marketing agency based in Newcastle working for leading Australasian brands and organizations. The consultants serve clients around Australia, New Zealand and the USA. Sticky has worked with sophisticated online brands in many industries. From B2C to B2B, and well-funded start ups to large enterprises conducting digital marketing, the company has experience with a wide range of products and services. They help organizations grow their revenue via advanced digital and inbound marketing strategies including: social media strategy, SEO, traffic conversion strategies, database marketing, and content marketing.