Noida, UP -- (SBWIRE) -- 07/03/2015 -- Digital marketing software's offers the prospect of increasing and improving the interactions and relationships with current and prospective customers through, for instance, social networking sites, instant messaging systems and mobile applications (apps). The increasing need of digital marketing software market is attributed by increasing digital marketing proportion in overall marketing budget of organization, real time marketing, large volume of unstructured data, increasing internet usage and broadband connections, emerging social media platform, and increasing adoption of mobile devices. All these factors are driving the growth of DMS market.

Furthermore cloud solutions are playing significant role in propelling the growth due to its attributes that includes cost effectiveness, minimum IT investment, automatic integrations, and easy accessibility. As per our research, the Digital Marketing Software market is expected to flourish with new technological applications and is anticipated to grow at a CAGR of more than 16% during 2015-2020.

Research Analysis & Highlights

The report, "Global Digital Marketing Software Outlook 2020", spread over 90 pages, covers comprehensive research and thorough analysis of the digital marketing software market across the globe. The report provides a critical analysis and an unbiased view into the state of the global digital marketing software industry, including the current and future market size for various industry segments. The report features digital marketing software market by software (i.e. CRM, WCM, E-commerce, Email, Automation, Analytics and Social CRM), by services (Professional, Managed and Deployment & Integration), by organization (SMB and Large Enterprises), by delivery mode (On-Premises and Cloud Based).

Further, the report analyzes global digital marketing software industry performance on geographical front. The research includes an in-depth regional level analysis of major digital marketing software markets viz. North America, Europe, Asia-pacific, Middle East & Africa and Latin America. This section deals with the study of current market scenario and future market outlook of the above region's digital marketing software markets.

Additionally, the report also talks about different trends and driver, boosting industry growth. Also, our study also delves into the competitive landscape covering business overview, key financials, and recent developments of major digital marketing software players worldwide. Overall, the report will facilitate clients in analyzing the driving forces and understand the existing opportunities in the industry.

Some of the key highlights of the report include:

- Increasing Usage of Social Media is Driving the Market
- Growing Awareness on Transparency and Personalization of Collected Data
- Emergence of Saas-Based Solutions will Propel the Market Growth
- Augmenting Mergers & Acquisitions Boosting the Market

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About RNCOS
RNCOS is a leading industry research and consultancy firm incorporated in 2002. As a pioneer in syndicate market research, our vision is to be a global leader in the industry research space by providing research reports and actionable insights to companies across a range of industries such as Healthcare, IT and Telecom and Retail etc. We offer comprehensive industry research studies, bespoke research and consultancy services to Fortune 1000, Trade associations, and Government agencies worldwide.