Lewes, DE -- (SBWIRE) -- 07/16/2015 -- By 2025, it is expected that India is will become the fifth largest consumer durables market globally. The consumer durables industry is projected to double at 14.8% CAGR to reach approximately USD 12.5 billion in FY15 from USD 6.3 billion in FY10.Production of washing machines in India has been growing at a CAGR of 3% in the period FY10-FY14 while imports grew at a CAGR of 24% in the same period.

The improving living standards have made home washing machines an essential consumer good in the Indian market. The changing environmental dynamics, urbanization and rising income levels are driving the growth of this segment that was once inhibited by the high price point.

The presence of various multinational companies has increased the growth potential for the market, as these players are focusing on building capabilities in the Indian market. The leading global players are gaining on the Indian players that are struggling to match the technological innovations. Players are now focusing on enhancing their product offering at various price points to provide consumers with affordable varieties.

Why should the report be purchased?

The report 'A study of the Indian Washing Machine Market 2015'highlights key drivers of and trends emerging in the Indian washing machine market. Initiatives and performance of key players in the sector including Whirlpool, LG Electronics India, AB Electrolux, IFB, Samsung and Videoconhas been presented. The current market scenario and future prospects of the sector has also been examined.The report also highlights the communication and advertising approach of the players. The report contains latest industry leader's opinions.

Research methodology

Publisher has conducted in depth secondary research to arrive at key insights. Data collected from key industry sources has been analyzed impartially to present a clear picture of the industry. All recent developments which impact the sector dynamics have been captured and used to support the research hypothesis.

Spanning over 40 pages, "Study of the Indian Washing Machine Market 2015" report covers Consumer Durables Market Overview, Washing Machine Market Overview, Trends & Drivers, Industry Challenges, Competitive Landscape, Essentials of brand building in the category, Communication/Advertising approach employed by leading players, Outlook, List of Charts & Graphs, Research Methodology. The report covered companies are - Whirlpool, LG Electronics India Pvt. Ltd., AB Electrolux, IFB, Samsung and Videocon

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