Deerfield Beach, FL -- (SBWIRE) -- 07/20/2015 -- Global Event Management as a Service Market 2015-2019

Event management software is used for managing and coordinating professional and academic conferences, exhibitions, and shows. Its applications include online registration, online payment, venue selection, procurement, sourcing, paper management, exhibition management, content management, and booking and billing. The software also enables on-site operations such as registration and billing of supplies. This software helps maintain the quality of the event and provides complete visibility of all the events to customers. Nowadays, event management software is offered as a service by many vendors. It helps track and access data easily. Also, these service offerings help vendors connect with the social media and other marketing tools.

Global Event Management as a Service market to grow at a CAGR of 23.45 percent over the period 2014-2019.

According to the latest report, an increase in the number of corporate events is expected to drive this market growth. Corporate events are typically organized to launch new products, celebrate the success of a particular product or service, or even for lead nurturing and generation.

"Organizations use event management software to reach a maximum number of viewers or attendees, ensure efficiency and cost-effectiveness and save on advertising costs,"

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Covered in this Report

This report covers the present scenario and the growth prospects of the Global Event Management as a Service market for the period 2015-2019. To calculate the market size, the report considers the revenue generated from the subscription of event management software and its maintenance. The report also provides the segmentation of the social networking sites used for the marketing of events.

It also presents the vendor landscape and a corresponding detailed analysis of the top four vendors in the Global Event Management as a Service market. In addition, the report discusses the major drivers that influence the growth of the market. It also outlines the challenges faced by vendors and the market at large, as well as the key trends that are emerging in the market.

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The new report also emphasizes the increased use of events for education purposes. Imparting education through virtual classrooms is a new concept, which is becoming popular not only in traditional educational institutions, but also in training centers with vocational courses.

"Universities are increasingly using event management software to organize events like alumni meetings, education fairs and recruiting fairs," says Ghaus. Event management software can send reminders to students and faculty members, which in turn facilitates the faculty and students to connect with each other on a real-time basis.