Haslemere, Surrey -- (SBWIRE) -- 11/01/2010 -- Using purchased email marketing lists to send emails is not lead generation – sending emails to companies that have visited a website is

Most companies confuse sending emails to addresses to purchased email marketing lists with lead generation. In reality this is merely an attempt to create interest for products or services as the addressees can belong to a market segment that could become interested but not necessarily is. The actual chance that they have a real demand on that very moment is slim.

Email marketing is to be compared with online advertising which presents a marketing message to possibly interested people.

Email marketing is like teasing whereas lead generation is based upon a real demand.

True lead generation is like re-targeting companies that have visited the company website by sending people of these visiting companies an email as the message is:

- In relation to the interest shown by their visit (search terms used, pages visited)
- Timely: people are interested at that very moment

LEADSExplorer http://www.LEADSExplorer.com provides this lead generation re-targeting feature by:

- Revealing the companies visiting the website
- Identifying the level of interest for lead qualification
- Finding and retrieving possible contacts
- Sending targeted emails to these contacts using predefined templates.

For more information: please visit http://www.LEADSExplorer.com

About Engago Technologies Ltd.
Engago Technologies is a leading provider of on demand lead generation, visitor conversion and customer retention by delivering actionable information for businessmen to drive new business, increase revenue for all industries.

Engago Technologies Ltd. is a privately held company headquartered nearby London, UK and was winner Red Herring 100 Europe in 2008.