New York, NY -- (SBWIRE) -- 11/19/2010 -- Most companies have established outbound marketing efforts comprising telemarketing, email blasts, trade shows and ad buys. The objective is to find buyers.

Today, there's a buzz about inbound marketing. The objective of inbound marketing would be to "get found" by purchasers using the Internet to discover about your industry and shop for your services. The tools used by inbound marketers are websites, search motor optimization, social media and Web 2.0 techniques.

The inbound marketing supporters tell you outbound marketing is less effective. It's expensive, difficult to quantify ROI, and prospects use caller ID and spam filters to block you out.

The outbound marketing people point to the high conversions of targeted B2B lead generation campaign(http://www.salesengineintl.com/Business-to-Business-Sales-Lead-Blog), strong CRM technology, and the importance of staying "on offense".

So what kind should you use?

Both. An appropriate mix of inbound and outbound marketing yields the very best outcomes. Here are some suggestions to maximize every:

For outbound marketing:

* By far the most important characteristic by is relevance. It's critical to keep your prospect interested and engaged - even at the expense of your product sales message. Keep in mind not all prospects are within the same stage from the buying procedure. Your objective is to nurture.

* Keep it brief as well as on point. Your prospects have higher expectations and short attention spans.

* Returns on traditional telemarketing are declining; however automated voice mail messaging increases e-mail open rates.

For inbound marketing:

* Inbound marketing strategy consists of publishing content, monitoring what individuals are saying about you and promoting any great comments made in regards to you.

* Success will be based upon 3 elements: content material, back links and subscribers.

* Aggregating your search engine ranking, social media and blogs with yield significantly higher outcomes. The combination of the three makes them all work much better.

Product Sales Engine International is a sales 2.0 Prospect Engagement and Marketing Campaign Execution Company. Clients come to us for inbound and outbound marketing methods, B2B lead generation campaign(http://michael123shawn.typepad.com/blog/2010/11/b2b-lead-generation-campaign-insight.html), tools and services that engage and move your prospect via the funnel, result in much more qualified leads, and offer complete marketing invest transparency.

Social media is really a magnet that draws people to your value proposition and website. When combined with our outbound marketing campaigns you've an integrated Sales 2.0 marketing and B2B lead generation campaign(http://knol.google.com/k/anonymous/b2b-lead-generation-campaign-strategies/254904fa6lika/9) engine.

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