Rockaway, NJ -- (SBWIRE) -- 11/19/2010 -- National retailer Party City has launched a campaign to raise dollars for Keeping Babies Safe educational programs. Customers will be able to support the cause with donations collected at the register at more than 600 Party City stores. Keeping Babies Safe (KBS) is a non-profit organization that raises awareness about unsafe cribs and sleep environments and teaches parents how to prevent injuries to infants.

Party City will promote Keeping Babies Safe through December 31, 2010.

"Our new partnership with Party City will help us raise the necessary funds to share critically important safety information on how to avoid suffocation, strangulation and entrapment risks in the sleep environment," says Joyce Davis, president and cofounder of KBS. "As a mother who lost her own son due to an unsafe sleeping condition, I am personally grateful for Party City's enthusiasm and dedication to this worthwhile cause."

In the past two years alone, 11 million cribs have been recalled for safety reasons. Cribs continue to be the leading cause of death and injury among all nursery products.

About Party City Corporation
Party City Corporation is America's largest party goods chain and a leading retailer of baby shower favors ( http://www.partycity.com/category/baby+showers/unique+favors.do ), masquerade masks ( http://www.partycity.com/category/holiday+parties/mardi+gras+party+supplies/masquerade+masks.do ), Christmas costumes ( http://www.partycity.com/category/holiday+parties/christmas+party+supplies/christmas+costumes.do ), and specialty themes like Harry Potter party supplies ( http://www.partycity.com/product/harry+potter+party+supplies.do ). Party City operates more than 600 company-owned and franchise stores throughout the United States and Puerto Rico. To learn more about Party City, please call 1-800-477-4841 or visit http://www.partycity.com.

About Keeping Babies Safe (KBS)
Keeping Babies Safe (KBS) is a 501 (c)(3) nonprofit organization that provides education, assistance and leadership in keeping babies safe from preventable injuries associated with unsafe cribs and unsafe sleep environments. KBS is a reliable, free, information resource for parents that provides crib and sleep safety information, product recall information and safety tips so parents can be vigilant about keeping their children safe. For crib safety tips and more information on KBS, please visit http://www.keepingbabiessafe.org.