Manchester, England -- (SBWIRE) -- 11/30/2010 -- In their most recent Blue Paper, 4imprint’s version of a white paper, the promotional products, distributor discusses how to use online videos and video blogs to boost sales, increase traffic to your web site and generate leads for your organisation.

The Online Video Blue Paper looks at ways to successfully incorporate online video into your marketing plans as well as giving advice and tips on how to develop an online strategy, set goals and get started. According to Mashable.com, the world’s largest blog focusing exclusively on Social Media news, adding video to a web site can drive 36% more clicks, 20% more inbound calls and more than double the time a user spends on your site.

Blue Papers, are in-depth, ‘how-to’ articles covering a variety of topics to help organisations to succeed. They are available to download free at: http://www.4imprint.co.uk/bluepapers

About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organisations succeed. Accessible at www.4imprint.co.uk/bluepapers , Blue Papers have covered topics such as word of mouth marketing, fundraising and body language.

About 4imprint
4imprint is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items throughout the UK, Ireland, USA and Canada. Its product offerings include corporate gifts, personalised gifts, promotional pens, ceramic & travel mugs, cotton bags, water bottles, Post-it Notes, diaries & calendars, and much more. 4imprint’s ‘no quibble’ guarantees include the promise that if the goods are note despatched on time they’ll be free! For additional information, log on to
http://www.4imprint.co.uk.