Boca Raton, FL -- (SBWIRE) -- 12/06/2010 -- Two books on the ACT software program written by noted author Karen Fredricks have been selected by Packt Publishing for inclusion in their R.A.W. (Read As We Write) program. ACT! is a CRM solution that increases the effectiveness of sales and marketing efforts through automation, Internet connectivity, and compatibility with other popular software applications including Microsoft Office. The two books, ACT! by Sage 2011 Cook Book and ACT! by Sage Reports and Dashboards Cook Book, are designed to provide step-by-step instructions that enable users to complete each task as quickly and efficiently as possible.

The RAW program is an innovative publishing concept that allows buyers to download each chapter as completed by the author before full editing has taken place. When the book has been completed and is ready for printing, the buyer can download the final version of the eBook. Buyers of RAW books can also pre-order the printed version and receive discounts for the RAW book in a bundled offer.

According to Fredricks, “RAW books are particularly appropriate for new software releases because users need immediate solutions to their problems and cannot wait the approximately nine months required for printed versions to come to market. It’s an ideal method of presenting ACT! 2011 because of the major enhancements to the application, such as the additional Outlook integration and Smart Task features.”

Information about the ACT! 2011 Dashboard and Report Cookbook and the ACT! 2011 Cookbook, including the table of contents, can be found at https://www.packtpub.com/authors/profiles/karen-fredricks.

About Karen Fredricks
Karen Fredricks, President of Tech Benders, is the author of 11 books including five ACT! For Dummies books as well as titles on SugarCRM, Outlook, Outlook Business Contact Manager, and Microsoft Office Live. Fredricks, who has over 20 years of experience, holds numerous software certifications and has an in-depth understanding of the operational, sales, and marketing requirements of businesses in a variety of industries. She is an ACT! Certified Consultant, a Platinum ACT! VAR and a Premier ACT! Trainer A well-known expert in the field of customer relationship management (CRM) software, she was selected by lynda.com to develop a series of ACT! and Outlook training videos.

About Tech Benders
Tech Benders specializes in CRM sales and marketing processes, custom ACT! reports and ACT! database repair. Tech Benders maintains offices in Florida and Oregon and uses state of the art tools to remotely support ACT! users throughout the world. Tech Benders works with clients to make them more efficient, effective and therefore more profitable.

For further information, contact Karen Fredricks of Tech Benders at 561-470-5450, Ext 1.