North Walsham, England -- (SBWIRE) -- 12/21/2010 -- The travel company PureTravel have announced a unique service website dedicated in altering the way vacations are perceived. The website is designed to allow the user to interact more with the actual tours that are available in Australia, or indeed around the globe. PureTravels aim is to ensure that the vacationing party can book their own tour with the tour guide or tour company that they feel much better represents a quality and enthralling tour or activity.

A PureTravel spokeswoman added that this specifically designed website is aimed at helping a person prior to leaving on vacation, to be able select various tours and trips direct from the recommended tour guides and operators. So if a traveller wanted to book a trip to the rain forests, the traveller, choosing from several different guides, could select the actual tour guide who will be showing them around the forests, Australia holidays may never be the same again.

PureTravel has insisted that all the guides and tour operators on their website have been thoroughly assessed for quality and knowledge of the tour or trip they operate.

And as a stipulation to be able to work alongside PureTravel, the tour operators are also helping to promote Eco friendly projects in their own community. With more money going directly to the tour operator through direct booking, it allows the company to finance ecological issues within their own environment. One possible project from a tour group promoting bushwalking trips may be to invest in reforestation of their community or area.

Australia holidays for generations to come will reap the benefits of this new idea. It is a breath of fresh air for the Australian culture and heritage to actually benefit in some way from mass tourism, rather than just the tax man and the holiday companies.

More information : http://www.puretravel.com/Guide/Oceania/Australia/australia