Manchester, England -- (SBWIRE) -- 01/15/2011 -- Currently around 53% of the top 10,000 websites (by traffic) employ Google Analytics to track visits, monitor and measure their marketing campaigns helping them to improve their return on investment across all areas of their marketing spend – both on and offline.

This Blue Paper explains how to configure your settings to get the most valuable information from your website, such as time visitors spend on the site and the specific pages visited. It allows you to monitor particular campaigns as well as individual brand name and whether the visitor is new or returning.

“Even the smallest and most cash-strapped businesses can monitor the effectiveness of one of the most powerful marketing tools available – their website – and this report explains how” says Cheryl Jackson-Leafield, Marketing Manager for 4imprint UK.

Further information:
Cheryl Jackson-Leafield,
Marketing Manager UK and Ireland
+44(0)161 786 0304

4imprint is not affiliated with Google Analytics.

About Blue Papers
Blue Papers are in-depth, ‘how-to’ articles covering a variety of topics to help organisations to succeed. They are available to download free at: http://www.4imprint.co.uk/bluepapers

About 4imprint
4imprint is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items throughout the UK, Ireland, USA and Canada. Its product offerings include corporate gifts, personalised gifts, promotional pens, ceramic & travel mugs, cotton bags, drink bottles, Post-it Notes, diaries & calendars, and much more. 4imprint’s ‘no quibble’ guarantees include the promise that if the personalised goods are not despatched on time they’ll be free! For additional information, visit http://www.4imprint.co.uk