Detroit, MI -- (SBWIRE) -- 01/18/2011 -- Derjers International, Michigan’s pioneer hair care manufacturer and developer of all-natural solutions, unveiled today its SUPER BOWL XLV Extravaganza Campaign, using the platform of the biggest sports event in America to expose its all-natural Rejuve3® Hair & Scalp Care Line - helping men and women obtain strong, healthy-looking hair and a healthy scalp!

For the third year, the company’s prestigious dermatologist-recommended line, Rejuve3®, has been selected to not only be featured at exclusive Super Bowl affairs, but this time requested to HOST an entire week of unprecedented VIP events during Super Bowl week in North Texas. In collaboration with Dallas’s own Noah & Associates and California’s Platinum Konnects, the team has partnered with MTV’s “Tr3s”, Mercedes Benz, and a roster of over 25 professional athletes to commemorate the occasion in style.

The festivities are being held February 1st thru Feb. 6th at the state-of-the-art Hurst Convention Center (http://www.hurstcc.com) in North Texas where a number of other high level events are being planned. Much of what happens during the week of the Super Bowl is business related. As you can imagine, some businesses entire year can be won or lost during this one weekend. This event is no different and should deliver a fantastic opportunity for all who attend to network and socialize in glitz and glamour.

“We are honored to be recognized as an exemplary company and we appreciate what this invitation means” states Axel Cooley, CEO Derjers International. “We have worked hard to establish new standards in the hair care industry, empowering people with the education and solutions to obtain gorgeous hair and eliminate bothersome scalp conditions.”

“The events will be held with class and style. It is our pleasure to be once again associated with stars of the NFL, Hollywood's A-List and top corporate executives" Cooley further explains. "This is a chance for our invited guests to start the week off with a bang leading up to the BIG GAME, and we will also celebrate with all of our clients with a special nationwide offer."

Derjers International’s integrated Super Bowl XLV campaign also includes an extensive social media program that extends the life of their Super Bowl celebrations into a web special that will be featured on Derjers’ Facebook and Twitter and its online store. Clients can enjoy the Rejuve3® Anti-Dandruff Kit for the special price of $45 available exclusively during the week of Super Bowl 45 only. Clients can enter the promotional code “superbowl” in Derjers’ online shopping cart to obtain the special $45 price and free shipping.

Derjers’ Rejuve3 all-natural hair and scalp solutions are now offered in exclusive salons and beauty stores around the nation. For media inquiries, or further information, please visit: http://www.derjers.com

MEDIA CONTACT:
Amy Poessy
Tel. (313) 887-5184
a.poessy@derjers.com