Dallas, TX -- (SBWIRE) -- 03/07/2011 -- In 2008, the Japanese market for gastrointestinal endoscopic devices was valued at almost $620 million, representing an increase of over 3%, over 2007. More than 18 million procedures were performed with GI endoscopic devices. This total number encompasses devices used for GI endoscopes, capsule endoscopy, stenting devices, dilation balloons, ERCP devices, biopsy forceps, polypectomy snares, fine aspiration needles, specimen and foreign body retrieval devices, hemostasis devices, and enteral feeding product.

TABLE OF CONTENTSTABLE OF CONTENTS ………………………………..I
LIST OF FIGURES………………………………………….IX
LIST OF CHARTS……………………………….XV
EXECUTIVE SUMMARY …………………………………………… 11.1
MARKET ANALYSIS AND FORECAST…………………………………. 11.2
MARKET BY SEGMENT…………………………………………….. 21.3
TREND ANALYSIS ………………………………………… 3
1.4 GI ENDOSCOPES…………………………………………. 4
1.5 CAPSULE ENDOSCOPY ……………………………………… 5
1.6 STENTING AND DILATION DEVICES………………………. 5
1.7 ERCP DEVICES …………………….. 6
1.8 BIOPSY FORCEPS AND POLYPECTOMY SNARES…………………………. 7
1.9 FNA DEVICES AND FOREIGN BODY RETRIEVAL DEVICES……………………… 8
1.10 FOREIGN BODY REMOVAL DEVICES……………………………….. 8
1.11 HEMOSTASIS DEVICES ……………………………….. 8
1.12 ENTERAL FEEDING DEVICES…………………………………….. 9
1.13 COMPETITIVE ANALYSIS ………………….. 10
RESEARCH METHODOLOGY…………………………………. 11
2.1 RESEARCH SCOPE ……………………………………… 11
2.2 IDATA’S 9-STEP METHODOLOGY ……………………………… 11
Step 1: Project Initiation & Team Selection …………………………………. 12
Step 2: Prepare Data Systems and Perform Secondary Research………………………… 13
Step 3: Preparation for Interviews & Questionnaire Design ……………………. 14
Step 4: Performing Primary Research…………………………………………….. 15
Step 5: Research Analysis: Establishing Baseline Estimates …………….. 17
Step 6: Market Forecast and Analysis …………………………. 17

Table of Contents ii
Step 7: Identify Strategic Opportunities ………………… 19
Step 8: Final Review and Market Release ……………………… 20
Step 9: Customer Feedback and Market Monitoring……………………. 21
OVERVIEW OF GASTROINTESTINAL ENDOSCOPIC DEVICES ……………………. 22
3.1 INTRODUCTION ……………………………… 22
3.2 PROCEDURE NUMBERS ………………………………………. 23
3.3MARKET ANALYSIS AND FORECAST……………….. 23
3.4MARKET BY SEGMENT…………………………………….. 32
3.5 TREND ANALYSIS BY MARKET SEGMENT ………………….. 33
3.6MARKET DRIVERS ………………………………… 35
3.6.1 Cancer Screening……………………….. 35
3.6.2 Technological Advancements……………………….. 35
3.6.3 Aging Population …………………………………………… 35
3.7MARKET LIMITERS …………………… 36
3.7.1 Increasing Competition……………………………….. 36
3.7.2 Current Economic Outlook ……………………………… 36
3.7.3 Reimbursement Issues……………………………….. 37
3.8 COMPETITIVE ANALYSIS ………………………………………. 38
3.9MERGERS, ACQUISITIONS AND LITIGATION ISSUES………………….. 42
3.9.1 Boston-Scientific and Guidant ………………………………… 42
3.9.2 Pentax and Hoya…………………………………. 42
3.9.3 Given Imaging and Olympus ………………………………. 42

PROCEDURE NUMBERS…………………………….. 43
4.1 TOTAL PROCEDURES…………………………………… 43
4.2 GI ENDOSCOPES…………………………………. 44
4.2.1 Colonoscopy Procedures ………………….. 44
4.2.2 Upper GI Procedures……………………………. 45
4.2.3 Ultrasound Endoscopy Procedures ………………. 46
4.3 CAPSULE ENDOSCOPY ……………………………………. 47
4.4 STENTING AND DILATION DEVICES…………………. 48
4.5 ERCP DEVICES ………………………………………………… 49
4.6 BIOPSY FORCEPS AND POLYPECTOMY SNARES………………….. 50
4.7 FOREIGN BODY RETRIEVAL DEVICES………………………… 51

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