Los Angeles, CA -- (SBWIRE) -- 03/12/2011 -- Disney magic is in the air as The Rug Market America, contemporary interior rug designer and manufacturer, announces the expansion of its Walt Disney Signature Collection. Numerous new designs and constructions will be on display in High Point at the company's Market Square showroom M-1000-A during the Furniture Market.

"Our association with the Disney brand has been a valuable marketing tool," said Mike Shabtai, owner of The Rug Market America. "The association with Disney not only offers instant recognition, it also holds unlimited design inspiration from the fantasy images of their movies to the numerous theme parks or the worldwide resorts." The Rug Market America designers work in conjunction with the Disney licensing staff throughout the process from interpretation of the themes to the final designs.

The Walt Disney Signature Collection is created for interior spaces with a plush wool and art silk blend construction. One new introduction, "It's A Small World" captures the original artwork that is a part of Disney's famed ride. The tufted construction in a variety of neutral gray tones provides a magical combination to complement any setting. The designers at The Rug Market America have worked to introduce for 2011 multiple new designs in contemporary as well as mystical motifs.

Also popular within the Walt Disney Signature Collection is Reverie that portrays a hand painted look to foliage in this silver, grey and gold design.

The inspiration for the rug design is drawn from the magnificent trees and forest foliage surrounding Bambi's home. The ultra soft texture is achieved by an additional shearing process to the wool and art silk construction.

"With the Disney selections, we are able to provide our customers not only with a very powerful brand, but designs and styles that are not found anywhere else," said Shabtai.

"Our ability to offer this at a tremendous value provides even greater interest in the lines."

For more information about The Rug Market America and its lines of interior and exterior rugs, contact: info@therugmarket.com or visit http://www.therugmarket.com.

About The Rug Market America
The Rug Market is an innovative designer and manufacturer of quality interior and exterior rugs. In 1986, The Rug Market entered the home accessories market with its first line of decorative handmade rugs. Owned by Mike Shabtai, the company's success has been a result of providing designer, fashion-forward looks at affordable mid-range pricing. The Rug Market is represented nationwide.

About Walt Disney Signature
Walt Disney Signature is Disney's adult lifestyle brand created through a curated collection of inspirational products through collaborations with best-in-class designers and brands, using innovative ideas to evoke the emotion of Disney storytelling. The brand stems from the Fashion & Home line of business at Disney Consumer Products (DCP), a business segment of The Walt Disney Company (NYSE: DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books and magazines to foods and beverages, stationery, electronics and fine art. Walt Disney Signature began with home furnishings and has expanded to include outdoor furniture, entertainment units, rugs, wall décor, tabletop products, clothing, jewelry, stationery, and candles. Walt Disney Signature product is available at independent and specialty retailers across the country and online. For more information, please visit http://www.disneyconsumerproducts.com/press/us or follow us at http://www.YouTube.com/DisneyLiving, http://www.Facebook.com/DisneyLiving and http://www.Twitter.com/DisneyLiving.