Robbinsville, NJ -- (SBWIRE) -- 03/16/2011 -- For most Internet marketing gurus, the use of Internet marketing and social networking sites has been a secret weapon. As a hotel operator or owner, you will agree that it is always necessary to develop your and increase business. With the internet and all the new technologies connecting green hotels directly to customers, creating an internet marketing strategy and utilizing social network platforms is essential to reaching your target market. Social networking is a great tool to improve the performance of your hotel’s green marketing strategy.

I have compiled four essential tips to help you succeed in marketing online through social networking:

Communication: This is a very important key to success in whatever marketing strategy you choose to use. Give customers the ability to provide feedback, commets, ratings and suggestions. This will open up the communication lines and allow your green hotel to determine how operations and services can be improved.

Content Quality: The content is very necessary in Internet marketing. Always make sure that quality content will be engaging to your customers.

People Help:This is where you can spread the word about your hotel’s green initiatives and good stewardship. In addition, your social media manager should make note of opportunities where the hotel can help customers. A small gesture can go a long way.

Sharing what is going on behind the scenes and getting involved in local or community efforts will build trust.

Spread The Right Links: This is where most people go wrong in internet marketing. Be strategic on what links you share on the social networking platforms. Constantly sharing the hotel’s booking page link is not a good idea. Remember, it needs to be engaging. Think outside the box.

About EcoGreenHotel
EcoGreenHotel LLC (Robbinsville, NJ), is a privately held company dedicated to helping lodging facilities address a broad spectrum of sustainability issues. The company provides information, tools, checklists, current news and trends to the hospitality industry through its website, http://www.EcoGreenHotel.com. The company also runs an online marketplace for green products and services at http://www.EcoGreenHotelStore.com. In addition to the online offerings, EcoGreenHotel provides customized consulting services tailored to the needs of the hospitality industry in the areas of energy efficiency and certifications, including LEED, Green Seal and Energy Star. For those properties that have reached certified levels of sustainability, EcoGreenHotel assists with marketing services to position the properties within the growing “green” space and enhance revenue. For further information, email info@EcoGreenHotel.com or call 888-229-0213

About Author
Susan Patel, VP of Technologies & Communications received her B.S. in Economics from Rutgers College at New Brunswick and has over six years of financial and investment analyst experience. Driven by her passion for sustainability and economic development since childhood and through philanthropic adventures internationally, Susan now leads business development and operations at EcoGreenHotel and is the Site Director and Managing Editor of EcoGreenHotel online publications.