Dallas, TX -- (SBWIRE) -- 03/10/2011 -- In 2008, the Brazilian market for Endoscopes increased by nearly 11% over 2007. The Brazilian market for endoscopes includes ENT endoscopes, bronchoscopes, urological endoscopes and GI endoscopes. Growth of the market will be driven by Brazil’s large, aging population, rising purchasing power and greater consciousness about health, the increasing prevalence of chronic disease and cancer in the country, and the emergence of new technologies such as HD.

TABLE OF CONTENTS
TABLE OF CONTENTS.......................................................................................................I
LIST OF FIGURES.............................................................................................................IV
LIST OF CHARTS..............................................................................................................VI
EXECUTIVE SUMMARY................................................................................................... 7
1.1 BRAZILIAN MARKET FOR ENDOSCOPES ....................................................................... 7
1.2 BRAZILIAN MARKET FOR ENT ENDOSCOPES............................................................... 8
1.3 BRAZILIAN MARKET FOR BRONCHOSCOPES ................................................................ 8
1.4 BRAZILIAN MARKET FOR UROLOGICAL ENDOSCOPES................................................. 8
1.5 BRAZILIAN MARKET FOR GI ENDOSCOPES .................................................................. 9
1.6 LEADING COMPETITORS, BRAZILIAN MARKET FOR ENDOSCOPES............................. 10
RESEARCH METHODOLOGY....................................................................................... 11
2.1 RESEARCH SCOPE ....................................................................................................... 11
2.2 IDATA’S 9-STEP METHODOLOGY ............................................................................... 11
Step 1: Project Initiation & Team Selection ............................................................... 12
Step 2: Prepare Data Systems and Perform Secondary Research.............................. 13
Step 3: Preparation for Interviews & Questionnaire Design ..................................... 14
Step 4: Performing Primary Research........................................................................ 15
Step 5: Research Analysis: Establishing Baseline Estimates ..................................... 17
Step 6: Market Forecast and Analysis ........................................................................ 17
Step 7: Identify Strategic Opportunities ..................................................................... 19
Step 8: Final Review and Market Release .................................................................. 20
Step 9: Customer Feedback and Market Monitoring.................................................. 21
BRAZILIAN MARKET FOR ENDOSCOPES ................................................................ 22
3.1 INTRODUCTION ........................................................................................................... 22
3.2 CURRENCY EXCHANGE RATES ................................................................................... 23
Table of Contents
ii
3.3MARKET OVERVIEW................................................................................................... 24
3.3.1 Market Analysis and Forecast .............................................................................. 24
3.3.2 Market Trends, Drivers and Limiters ................................................................... 31
3.3.2.1 Market Drivers.................................................................................................31
3.3.2.2 Market Limiters ...............................................................................................33
3.3.3 Number of Hospitals by Type................................................................................ 35
3.3.4 Reimbursement...................................................................................................... 36
3.3.5 Import Duties for Medical Endoscopes ................................................................ 36
GI ENDOSCOPES ............................................................................................................... 37
3.3.6 Gastroendoscopy Procedures ............................................................................... 37
3.3.7 Market Analysis and Forecast .............................................................................. 38
3.4 BRONCHOSCOPES........................................................................................................ 42
3.4.1 Bronchoscopy Procedures .................................................................................... 42
3.4.2 Market Analysis and Forecast .............................................................................. 43
3.5 ENT ENDOSCOPES ...................................................................................................... 46
3.5.1 ENT Endoscopic Procedures ................................................................................ 46
3.5.2 Market Analysis and Forecast .............................................................................. 48
3.6 UROLOGICAL ENDOSCOPES ........................................................................................ 51
3.6.1 Urological Endoscopic Procedures...................................................................... 51
3.6.2 Market Analysis and Forecast .............................................................................. 52
3.7 COMPETITIVE ANALYSIS ............................................................................................ 56
3.7.1 Leading Competitors: Brazilian Market for Endoscopes ..................................... 56
3.7.2 Leading Competitors: Rigid Endoscopes.............................................................. 58
3.7.3 Leading Competitors: Flexible Endoscopes ......................................................... 61
3.7.4 Pentax ................................................................................................................... 63
3.7.4.1 Market Share, Annual Turnover and Growth Rate in the Last 3 Years...........63
3.7.4.2 Products Sold and Estimated Average Selling Prices of Main Products ........63
3.7.4.3 Sales Activity and Distributors (Supply Chain)...............................................64
3.7.5 Olympus ................................................................................................................ 65
3.7.5.1 Market Share, Annual Turnover and Growth Rate in the Last 3 Years...........65
3.7.5.2 Products Sold and Estimated Average Selling Prices of Main Products ........65
3.7.5.3 Sales Activity and Distributors (Supply Chain)...............................................66
3.7.6 Fujinon.................................................................................................................. 67
3.7.6.1 Market Share, Annual Turnover and Growth Rate in the Last 3 Years...........67
Table of Contents
iii
3.7.6.2 Products Sold and Estimated Average Selling Prices of Main Products ........67
3.7.6.3 Sales Activity and Distributors (Supply Chain)...............................................68
3.7.7 Others ................................................................................................................... 69
3.7.7.1 Market Share, Annual Turnover and Growth Rate in the Last 3 Years...........69
3.7.7.2 Products Sold and Average Selling Prices of Main Products .........................70
3.7.7.3 Sales Activity and Distributors (Supply Chain)...............................................70

ABBREVIATIONS.............................................................................................................. 71
List of Figures
iv
LIST OF FIGURES
EXECUTIVE SUMMARY.................................................................................... 7
RESEARCH METHODOLOGY.......................................................................... 11
BRAZILIAN MARKET FOR ENDOSCOPES ..................................................... 22
Figure 3-1: Relevant Currency Exchange Rates, Brazil, 2008 .............................. 23
Figure 3-2: Exchange Rate between the U.S. Dollar and Brazilian Real, 2008...... 23
Figure 3-3: Market for Endoscopes by Segment, Brazil, 2005 – 2015 .................. 25
Figure 3-4: Market for Endoscopes by Type, Brazil, 2005 – 2015........................ 25
Figure 3-5: Brazilian Market for Rigid Endoscopes by Type, 2005 – 2015........... 26
Figure 3-6: Brazilian Market for Flexible Endoscopes by Type, 2005 – 2015....... 27
Figure 3-7: Market Drivers and Limiters, Endoscope Market, Brazil, 2008 .......... 34
Figure 3-8: Number of Hospitals by Type, Brazil, 2008 ...................................... 35
Figure 3-9: GI Endoscopic Procedures, Brazil, 2005 – 2015 ................................ 37
Figure 3-10: Market for GI Endoscopes, Brazil, 2005 – 2015 .............................. 39
Figure 3-11: Market for GI Endoscopes by Segment, Brazil, 2005 – 2015............ 40
Figure 3-12: Bronchoscopy Procedures, Brazil, 2005 – 2015 ............................... 42
Figure 3-13: Market for Bronchoscopes, Brazil, 2005 – 2015 .............................. 44
Figure 3-14: Market for Bronchoscopes by Segment, Brazil, 2005 – 2015 ........... 44
Figure 3-15: ENT Endoscopic Procedures, Brazil, 2005 – 2015 ........................... 47
Figure 3-16: Market for ENT Endoscopes, Brazil, 2005 – 2015 ........................... 49
Figure 3-17: Market for ENT Endoscopes by Segment, Brazil, 2005 – 2015 ........ 49
Figure 3-18: Urological Endoscopic Procedures, Brazil, 2005 – 2015 .................. 51
Figure 3-19: Market for Urological Endoscopes, Brazil, 2005 – 2015 .................. 53
Figure 3-20: Market for Urological Endoscopes by Segment ............................... 54
Figure 3-21: Leading Competitors, Brazilian Market for Endoscopes, 2008 ......... 56
Figure 3-22: Leading Competitors, Rigid Endoscopes, Brazil, 2008..................... 59
Figure 3-23: Leading Competitors, Flexible Endoscopes, Brazil, 2008................. 61
Figure 3-24: Market Share, Annual Turnover and Growth, Pentax, 2006 – 2008 .. 63
List of Figures
v
Figure 3-25: Products Sold, Average Selling Prices of Main Products, Pentax,
2008 .............................................................................................................. 63
Figure 3-26: Market Share, Annual Turnover and Growth, Olympus, 2006 – 200865
Figure 3-27: Products Sold, Average Selling Prices of Main Products, Olympus,
2008 .............................................................................................................. 65
Figure 3-28: Market Share, Annual Turnover and Growth, Fujinon, 2006 – 2008 . 67
Figure 3-29: Products Sold, Average Selling Prices of Main Products, Fujinon,
2008 .............................................................................................................. 67
Figure 3-30: Market Share, Annual Turnover and Growth, Others, 2006 – 2008... 69
Figure 3-31: Products Sold, Average Selling Prices of Main Products, Aohua,
2008 .................................... 70
ABBREVIATIONS .................................................................... 71

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