Cleveland, OH -- (SBWIRE) -- 03/16/2011 -- Viva La Brand (http://www.vivalabrand.com), the Cleveland marketing strategy consultancy that partners with clients to drive results, announced that it was selected by RV America Insurance (www.rvainsurance.com) to lead its marketing strategy efforts.One of the largest RV insurance agents in the country, RV America offers RV, marine, motorcycle, and other specialized insurance coverages. On-line quotes are offered on the company’s web site and licensed agents help people determine the best coverages for their particular needs.

“We picked Viva La Brand because they have a track record of quickly adding value,” explained Steve Freedman, president of RV America. “As we’ve grown, it’s become more and more clear that we need a marketing and brand strategist to help us leverage our strengths and improve the effectiveness of our marketing plans and messaging. Laura Sheridan, Viva La Brand president, has already identified an optimal SEO/SEM agency partner. Their advertising agency search process was thorough yet streamlined.”

“We’re fortunate to work with Steve Freedman and his experienced team,” said Laura Sheridan. “Steve’s the ideal client,” continued Sheridan. “He’s focused on the business’ growth opportunities and knows where his team needs help. It’s a formula for tremendous success.”

About Viva La Brand
Viva La Brand is the marketing strategy firm with a proven track record of developing effective brand strategies and conducting ad agency searches that successfully match clients with the optimal ad agency partners. Viva La Brand is proud to work with smart, innovative and successful companies including Dots, ToolingU, Pierre’s Ice Cream, MFS Supply, American Bankers Association’s Corporation for American Banking, and now RV America Insurance. For more information, please visit http://www.vivalabrand.com.

About RV America Insurance
Based in southern California and founded over thirty years ago to offer RV owners specialized insurance, RV America Insurance has expanded the products it sells to include RV, motorcycle, boat, collector car, auto, home and various commercial insurance coverages. Over 50,000 people across the country feel confident about their insurance coverage because they work with RV America.

For more information, please visit http://www.rvainsurance.com.