Bangalore, Karnataka -- (SBWIRE) -- 03/22/2011 -- Although voice VAS continues to command a large revenue share, the contribution of Mobile VAS (Value-Added-Services) to Indian telecom industry is immense. VAS still continues to remain a key differentiator for telecom operators. The SWOT analysis of Indian VAS industry also highlights the positive and negative factors, corresponding to the opportunities which can be converted to strengths and weaknesses that pose a fear to be transformed to threats. The SWOT Analysis also identifies differentiating factors of the years 2009 and 2011. Last but not the least the SWOT Analysis report also covers the goals project plans for current strengths & opportunities. Simultaneously, the report also covers the goals & project plans to overcome weakness and threats.

In India, SMS, Ringtone, Caller Ring Back Tone (CRBT) and Games constitute the bulk of the VAS. VAS delivery has been mainly based upon SMS, IVR, GPRS and WAP platforms. Now with the plethora of value added services at their disposal, operators are turning toward an outsourcing model for VAS as well, in order to reduce costs. This shows the extent of involvement of each MVAS service in a positive and negative manner.

With the much awaited 3G spectrum, the Indian telecom industry will see a high level of connectivity, de-congested networks and simultaneous data and voice network. The mobile device is fast moving to become the third screen of the world, with innovative VAS offerings.

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