Fort Lauderdale, FL -- (SBWIRE) -- 03/22/2011 -- J.M. Field Marketing, a full-service integrated marketing firm, wrapped its exclusive training video shoot for KeratinPerfect’s mid-May Sephora launch in North America.

Production for the training video began on February 7, with J.M. Field Marketing handling all the logistical elements, including a cast and crew of 20 that included a director, four actresses, lighting, grip, sound, production assistants, producer and scriptwriter.

“We are excited to be part of KeratinPerfect’s success as they get ready for their Sephora launch,” J.M. Field Marketing President Jack Field said. “They came to us with a vision and once the finished product is delivered, they’ll see they put their vision in capable hands.”

The commercial was shot on location in Boca Raton’s Townsend Place, a twin-tower luxury condominium in downtown Boca overlooking the Boca Raton Resort and Club’s championship golf course.

"As KeratinPerfect has grown, we've looked to J.M. Field Marketing for everything from video production to website design,” KeratinPerfect managing member Larry Solomon said. “They always exceed our expectations."

To cast the four roles, J.M. Field Marketing held a five-day open casting call at its Ft. Lauderdale office. Of the 54 actresses, Jodi Darren, Kristin Kerry, Glenda Shaw and Celine Pelofi were chosen. Darren, featured as the lead actress as the KeratinPerfect ambassador, has appeared in shows such as “Burn Notice” and “CSI”, and has also been featured in national commercials for Visa, Just For Men Haircolor, and Mike’s Hard Lemonade, among others.

KeratinPerfect hair system is an all-inclusive Brazilian smoothing treatment and care regimen that reverses damage and nourishes dehydrated strands of hair. It contains natural keratin and silk collagen proteins that reveal your hair’s ultimate smoothness, softness and shine.

J.M. Field Marketing is a South Florida based company that is an industry leader in fulfillment services, creative services, promotional items, direct mail and marketing materials, warehousing, online order processing as well as web-based inventory management. Check us out on Facebook and Twitter.

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