Xicheng, Beijing -- (SBWIRE) -- 04/07/2011 -- Continual product update is a significant strategic of Apple. It never disappoints us with varies iphone or ipad, you can absolutely be pride to flaunt a fashionable iphone to your friends. It’s easy to draw such a conclusion that Apple’s real success lies in the consumer trend it leads. Sure, Apple’s product and service are also indispensable.

Guiding trend, is the knack for a brand to remain invincible, especially in consumer society. In fact, Apple has deterred Nokia and Microsoft the moment it released iphone and ipad. Moreover, Apple is said to have current market value of up to 330 billion U.S. dollars, nearly be equivalent to the total sum of Microsoft and HP. Dramatically, this magic Apple even drives consumers into crazy new product emption, despite of their existing previous Apple. Undoubtedly, only Apple possesses this power, making consumption into fashion trend.

Apparently, Apple has surpassed common fashion consumption. However, the real recipe leading to Apple’s great success is its commercial legend. Maybe we can say the prime source of Apple adoration comes from Jobs.

Legendary Jobs has been sculptured into God through vigorous commercial advocacy. People show him extraordinary concern, cause he has been fastened to Apple’s fate. Two huge strength mold Apple legend, one is its excellent product, the other one is Jobs adoration.

Everything has two sides. Despite of dramatically climbing Apple sales record, potential crisis begins to appear. Recently, Apple seems to slow down innovation dynamics while Jobs is in poor health.

Maybe it’s not sensible to entrust fortune to a “God”. After Bill Gates’ departure, Microsoft remains itself, yet how about Apple without Jobs? In fact, ipad2 fascinates public interests on whether Jobs would show up, but why not consider it as an altering opportunity?

Brothersoft isn’t in favor of a cult of personality, maybe showing solicitude for product and service could be a long-term policy.

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