Miami, FL -- (SBWIRE) -- 04/14/2011 -- Brickell Buick GMC, a leading Miami Buick dealer, is happy to support the Buick Human Highlight Reel and its social media outreach. With NCAA March Madness® soon coming to a close, fans have been able to get closer to the action and this great feature through the use of Facebook, Twitter, YouTube, and Foursquare. With NCAA March Madness® under way, college basketball fans can maximize their experience online with Buick and NCAA-sponsored apps on Facebook, YouTube, Twitter and Foursquare.

Among the NCAA Final Four® social attractions is the launch of the Buick Human Highlight Reel program, a yearlong initiative highlighting a growing collection of user-generated videos that tell inspiring true stories of former student-athletes making a difference in their communities.

Elements of the social media campaign include a Buick-NCAA Team Badge application found on the Buick Human Highlight Reel tab on Buick’s Facebook page, “Reel” content on the site’s video gallery and an onsite Foursquare special at Bracket Town in Houston. In addition, Buick Human Highlight Reel content is viewable on Buick’s YouTube channel and is being promoted via the official Buick Twitter feed.

Launched recently, the Buick-NCAA Facebook app, available to Miami Buickshoppers, allows college basketball fans to post a college-specific March Madness badge on their profile to show support for their team. The app is accessible exclusively through Buick’s Facebook page and will keep a tally of the number of fans for each team.

Human Highlight Reel Miami

The Buick Human Highlight Reel, available to Miami Buick shoppers, also has a presence on the mobile social network Foursquare that enables NCAA fans to “check in” at the basketball tournament’s Bracket Town, the ultimate NCAA “Final Four” fan fest with basketball competitions, clinics, performances and more. For every check-in received from March 31 to April 4, Buick will donate $1 to Samaritan’s Feet, the official charity of the NCAA.

“Through the power of social media we will enable greater fan engagement in one of the most exciting events in NCAA sports, and share inspiring stories about former student-athletes who have made a profound difference away from the game,” said Tony DiSalle, U.S. vice president, Buick Marketing.

Buick will be the exclusive title sponsor of a 30-minute television show featuring select Human Highlight Reel stories that will air prior to the 2011 NCAA Men’s Final Four® semifinal games on April 2. Selected video profiles also will air during preliminary-round tournament coverage on truTV.

Even more content will be online for Brickell Buick GMC shoppers at www.ncaa.com/buick, including videos by filmmakers associated with Zooppa, a creative network with more than 100,000 members. These amateur filmmakers will create 60-second mini-documentaries about former student-athletes who are making a difference.

Also planned for the Buick Human Highlight Reel website is a “Tell Us Your Story” section, which will enable fans to share stories about their favorite NCAA “difference makers.”

For more information about this great initiative, please call 305-809-6059 or visit http://www.brickellgmc.com.

About Brickell Buick & GMC
For over 12 years, Brickell Buick & GMC has dedicated its business to building long-term relationships with their clients. During that time, they have become one of the most successful dealerships in the Miami area, providing customers with reliable and affordable vehicles. When you buy a new or pre-owned vehicle from them, both you and your automobile are treated with the utmost care and attentiveness. Not only do they strive to make your experience at their dealership an unforgettable one, but they are determined to give you the best price on the market

Contact:
Brickell Buick GMC
665 SW 8th Street
Miami, FL 33130
305-809-6059