Dallas, TX -- (SBWIRE) -- 04/14/2011 -- SaaS is already transforming the ALM market and, with major players such as IBM/Rational yet to make their move, the market is about to change even more.

Scope
Our research reports span the global software and IT services domain covering: strategic issues, technology and services, companies and markets.Ovum’s research has, for over 20 years been focused at the junction of the technical and commercial domains. Our strategic issues agenda addresses the major disruptions that are affecting both the software and IT services suppliers, and their customers that they serve

Highlights
Ensuring that technology investments drive competitive advantage, and that technology spend is not all absorbed by routine and non-differentiating technology, is more important than ever. Developing repeatable assets, new approaches to service innovation and moving into adjacent segments are all being tried – as are many other approaches. What is clear is that selecting the right markets to focus on is more important than ever.

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Executive summary
In a nutshell
The Ovum view
SaaS is transforming the ALM market
Most ALM processes, except coding, go well in the cloud
Development in the cloud is selective
Don’t confuse cloud-based development with cloud-based apps
Using ALM in the cloud is not for everyone
Vendor viability is an issue for PaaS pure plays
The ALM cloud has some unique twists
SaaS hits the ALM market
Why develop in the cloud?
Development in the cloud is not an all-or-nothing proposition
Hardly black and white
Team-related activities and testing are well suited for the cloud
Coding in the cloud is still a question mark
Corporate IP protection policy can be a show-stopper
Performance issues could bog down work with large blocks of code
Developer client tools are a dime a dozen, or even cheaper
Never say never
SaaS for ALM is not right for everybody
Framing the discussion
Cloud-based development and deployment are not necessarily related
Clarifying the terminology
Our definition of PaaS is more restrictive than how the market uses it
The ALM cloud: so many choices, so little time
A fat target for software vendors
ALM tools in the cloud should take advantage of it
Man bites dog: in ALM, SaaS is not always rented
For development tools, the cloud is not used for kicking the tires
Protect your investment
Private cloud options for ALM are not ready for prime time
Single versus multi-tenancy
Expectations for security
What happens if your vendor goes bust?
There are differences compared to on-premises software
For PaaS start-ups, caveat emptor is the rule

List of Tables
Table 1: On-demand deployment platform provider development tool strategies
Table 2: ALM tool provider on-demand strategies

List of Figures
Figure 1: Current view of SDLC processes suited to cloud and on premises

Source: SaaS Market
http://www.reportsnreports.com/tags/saas-market-research.html

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