Wells, Somerset -- (SBWIRE) -- 04/25/2011 -- The past month has seen The B&B Directory website launch themselves on Twitter and Facebook, along with a new company Blog.

This progress has been in development for some time as part of The B & B Directorys media planning strategy, which is integrated with other forms of advertising such as print media.

It is hoped that the companies use of social media will ensure its clients (new and existing) are able to communicate with the company rather than just by telephone and email.

Early success has already been achieved on both sites, and to promote the initiative, for the month of March the team offered something special to all new customers. Those clients who had Facebook or Twitter would get a free mention on The B & B Directory Facebook and Twitter accounts, as well as a mention on their newly-launched Blog during April.

The B & B Directory, now in its sixth year, receives in excess of 4 million hits per month. It covers the whole of the UK and Ireland and advertises thousands of Bed & Breakfast properties. You can view the site at http://www.thebandbdirectory.co.uk