Carrollton, TX -- (SBWIRE) -- 04/25/2011 -- Total Solar Direct, an Internet based retailer of grid-tied home PV systems, announces the commencement of business operations.

Total Solar Direct sells high quality, prepackaged PV systems delivered on one pallet directly to homeowners across the country.

The residential solar electricity sector is booming in the U.S. In 2010, the residential sector accounted for 30% of U.S. capacity or 264MW of new residential installations. This is a 70% increase over 2009, and the outlook for 2011 is even stronger.

The problem for homeowners always has been the variability in product quality, installation services and installed costs. These costs can vary significantly even within local markets.

Total Solar Direct resolves this market disparity with its direct sales approach. Homeowners purchase their PV system directly from Total Solar Direct and then engage a solar contractor for installation services. This two-step approach provides a better result with significant overall savings.

According to the Solar Energy Industry Association (SEIA), the national weighted average cost for an installed residential system in the 4Q of 2010 was $6.42 per watt with a cost range up to $8.50 per watt. Total Solar Direct sells top brands and complete systems from $3.46 per watt. In most markets, installation costs should approximate $1 per watt.

By decoupling the processes of system acquisition from system installation, homeowners across America can enjoy the economic and clean energy benefits of owning a high quality PV system.

Visit http://www.totalsolardirect.com for more information. Or stop by one of our booths at upcoming local fairs:
•Earth Day Dallas (Tx) April 22nd and 23rd http://www.earthdaydallas.org
•Live Green Plano (Tx) April 16th http://www.livegreenplanoexpo.net

Media Contact:
Chet Boortz
chet@totalsolardirect.com
http://www.totalsolardirect.com
972-428-7575