Palo Alto, CA -- (SBWIRE) -- 05/02/2011 -- Sustainovation and co-sponsors Bay Area Society for Organizational Learning, Continuing the Conversation, PLANT!, and World Centric present a discussion with Patti Lee-Hoffmann, author of the new business book, In Great Company, and Bu Nygrens, co–owner of Veritable Vegetable, one of the great companies highlighted in the book. Patti will share her insights from her research with companies that thrived in times of great recession. Learn more about their leadership, culture, environment, and community that enabled them to thrive.

Along with Patti, industry pioneer in the organic foods business Bu Nygrens will talk about Veritable Vegetable, the company mission, way of work, and opportunities and challenges that face the organics movement. This insightful and informative evening will include time for networking, presentation, and dialogue among participants.

Monday April 25, 2011
6:30 PM -7:00 PM Networking
7:00 PM -8:00 PM Presentation
8:00PM -9:00 PM Dialogue

Location: World Centric Community Space, 2121 Staunton Court, Palo Alto, CA 94306
Registration: $15 advance online registration, $20 at the door (Cash only)
For online registration information please visit: http://www.acteva.com/booking.cfm?bevaid=218646

About the speakers
Patti Lee-Hoffmann Patti is the author of a new business book, In Great Company, which profiles 11 companies engaged in businesses that were hit hardest by the Great Recession yet still continued to thrive. She is a co-founder of Triage Consulting Group, a national consulting firm in the field of healthcare. For several years running, her company is listed as one of the best medium-sized companies to work for in America by the Great Place to Work Institute. Last year, Women’s Initiative named Patti “Business Woman of the Year”. Following in her footsteps are her two daughters, ages 11 and 9. They are also vigilant environmentalists and even refuse tangible birthday and Christmas presents.

Bu Nygrens Bu Nygrens is co-owner and Purchasing Manager of Veritable Vegetable located in San Francisco, California. Established in 1974, VV is the nation’s oldest distributor of certified organic fruits and vegetables. Since joining in 1978, Bu has contributed to the company’s reputation for integrity, advocacy and leadership. Woman-owned and operated, VV serves organic farms and independent retail businesses throughout California, Hawaii, and the Southwest. Veritable Vegetable promotes equitable and sustainable food systems for all people. http://www.veritablevegetable.com

About World Centric
World Centric’s mission is to create a better world, inspire change, make the best products and leave no waste. World Centric’s high quality, certified compostable products are made with annually renewable resources like corn, sugarcane and wheat straw fiber.

Sugar cane and wheat straw fiber are also discarded by-products of the agriculture industry, and it uses this discarded fiber to make sustainable alternatives to plastics and polystyrene.

World Centric is committed to becoming the model of how sustainable enterprises should be run. For example, they offset their carbon emissions and annually give 25% of their profits (before taxes) to grass root social and environmental organizations. World Centric hopes to one day give away 100% of their profits. The overall mission, vision and values of World Centric have remained consistent since their founding - to make a difference and create a more just and sustainable world.