Thanks to exclusive products and loyal customers, Salon Accessories was making money despite a dated website. With Web 3.0 visibility and W3C compliant HTML5/CSS3 accessibility, what's beneath the new look could take them to the next level.
Jupiter, FL -- (SBWIRE) -- 05/04/2011 -- Salon Accessories, Inc., a global etailer of an exclusive line of hand-finished seamless bone combs, hair detangler rakes and select natural boar bristle hairbrushes for professional hairstylists and personal grooming, has just gone live with the Web 3.0 re-designed and semantically re-engineered version of their hair styling tools and accessories eCommerce emporium and website Hairsense.com.
"Hair styling trends have changed frequently over the past ten years," said Myra Conner, Founder and President of Salon Accessories, "and we finally acknowledged that the same could be said for e-commerce website designs. When we first launched Hairsense.com over a decade ago, just having an online retail store was 'cool'. But when we started reviewing other websites and comparing how our site looked and functioned on contemporary browsers and tablet computers like the new Apple iPad 2, we recognized it was time for more than just a touch-up."
After speaking with several professional web design firms in her South Florida headquarters area, Conner chose Miami web designer Bruce Arnold of WebReDesignMiami.com and Web3.0DesignMiami.com to design and develop her new web marketing presence. "Most of the web designers I met with tried to sell me what they could offer without paying attention to what we needed," Conner explained. "It was all Dreamweaver this and Wordpress that. Bruce Arnold, on the other hand, started the discussion by asking questions about our business--like what we wanted to sell to who, where and how--and custom-tailored a state-of-the-art eCommerce website solution to meet our needs and stay within our budget."
The re-styled and re-engineered Hairsense.com has a custom hand coded PHP scripted HTML5/CSS3 website template that integrates a virtual product database and PayPal shopping cart. It features a fixed-position header for standard browsers, and a search-friendly Javascript-free CSS-only horizontal navigation panel. The design leverages brightly colored PNG gradients for backgrounds and overlays, and custom jQuery programming for page load, page unload and image animations. Every product image sports a thumbnail hover which when clicked triggers a full-screen lightbox display. The home page is designed to give maximum visibility into the products contained in each section of the two primary categories, Bone Combs and Hair Brushes. With each page request, a different product is selected at random to represent that category. And beneath each home page product display is a link to the associated category section.
Every web page at Hairsense.com passes all seven tests of "Web 3.0 Readiness". These include not only basic tests of W3C compliance as to content and format but also behavior, accessibility, semantics, syndication and links. Every page has also been verified accessible using not only the latest versions of all five major web browsers (Firefox, Explorer, Chrome, Opera and Safari) but also by Flash-free user agents like the new Apple iPad 2 tablet computer.
"At Hairsense.com, professional hair stylists and people who care about their hair will find combs, brushes and other hair styling tools they can't buy from any brick-and-mortar location other than the hair salons and spas who retail for us." Myra Conner said. "And with the visibility and accessibility afforded by our new Web 3.0 design by Bruce Arnold, we expect a lot more people will be finding Hairsense.com!"
About Salon Accessories, Inc. & Hairsense.com
Founded by Myra Conner, Salon Accessories, Inc. is a global etailer that designs and distributes an exclusive line of bakelite bone combs and hair detangling rakes along with a carefully selected assortment of other hair-friendly seamless combs, natural boar bristle hair brushes and other professional quality hair styling tools and accessories. Salon Accessories combs and brushes are available at full service hair salons and spas and online at http://Hairsense.com.
About WebReDesignMiami.com & Web3.0DesignMiami.com
Miami web designer Bruce Arnold's http://WebReDesignMiami.com and http://Web3.0DesignMiami.com represent a Semantic Web design and Web 3.0 front-end development boutique that delivers search optimized, tableless, W3C validated and WAI/WCAG compliant HTML5/CSS3 source with Unobtrusive Javascript/jQuery/Ajax and VA4Most.js HTML5 video/audio. Maximum ROI is assured by a http://PervasivePersuasion.com methodology that encompasses both search marketing and social media.