Dallas, TX -- (SBWIRE) -- 06/20/2011 -- UK Foodservice Operators' Industry Outlook Survey 2011–2012: Business Sentiments and Spending Priorities

This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading food service industry companies. As the UK emerges from the effects of recession, this report provides the reader with a definitive analysis of industry sentiments and explores how opportunities and demand are set to change in 2011–2012. Furthermore, this report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by sector and channels of operation.

Summary:
This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading food service industry companies. As the UK emerges from the effects of recession, this report provides the reader with a definitive analysis of industry sentiments and explores how opportunities and demand are set to change in 2011–2012. Furthermore, this report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by sector and channels of operation.

Scope:
The opinions and forward looking statements of 432 industry executives have been captured in our in-depth survey, of which 39% represent Director and C-level respondents
The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of decision makers and leading supplier organizations
The geographical scope of the research is regional – drawing on the activity and expectations of leading industry players across the UK
In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats
Key topics covered include media spend activity, capital expenditure priorities, pricing trends as well as threats and opportunities, revenue, profitability and footfall outlook among food service operators.
The report examines current practices and provides future expectations over the next 12-24 months
This report covers data and analysis on key customer demand drivers and satisfaction parameters, and identifies the major trends driving the foodservice industry

Reasons To Buy:
Drive revenues by understanding future product investment areas and marketing expenditure trends
Identify the specific marketing approaches and pricing patterns your competitors are using to win business
Better promote your business by aligning your capabilities and business practices with your customer’s changing needs
Secure stronger customer relationships by understanding the leading business concerns and changing strategies of other food service operators
Understand customers' changing needs and align business strategies accordingly
Uncover the business sentiment, key challenges and opportunities identified by food service operators in the industry

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