Dallas, TX -- (SBWIRE) -- 06/24/2011 -- The global market for wastewater treatment delivery equipment, instrumentation, process equipment, and treatment chemicals will increase at a 10.4% compound annual growth rate (CAGR) to exceed $93 billion in 2016, from a 2011 value of nearly $57 billion.

The most rapid growth will occur in the delivery equipment product group. This sector is estimated at $20 billion in 2011 and is expected to increase at an 11.4% compound annual growth rate (CAGR) to reach $34 billion in 2016.

Although the smallest increase will be in the treatment chemicals group, the 9.4% compound annual growth rate (CAGR) nonetheless represents solid growth. This sector is estimated at $12 billion in 2011 and is expected to reach nearly $19 billion in 2016.
INTRODUCTION

Conventional wisdom suggests that the world is on the verge of a water crisis that will make enemies of friendly nations and leave millions dead from thirst and starvation. The historic record confirms that those who foresee such a crisis are not entirely wrong. Hundreds, perhaps thousands, of communities founded in proximity to naturally occurring water supplies simply vanished when those resources disappeared. What those who foresee a coming water crisis often overlook is that lost cities are far more the exception than the rule.

At some point in its history, every one of the world’s great cities faced a clear and present danger from inadequate water supplies and sanitation. But each survived by integrating water and wastewater treatment (WWT) technologies into the fabric of their infrastructure. The technical solutions for providing water in dry spells and assuring drinking waters remain uncontaminated from sewage have changed over the millennia, but surprisingly less so than most realize, with their core components consisting of only 15 basic WWT “products.” In this study, we forecast the demand for those 15 products in their 40 most robust national markets through 2016, when they will be worth more than $93 billion.

STUDY GOALS AND OBJECTIVES

In this study, BCC Research examines and provides a 2011 through 2016 forecast for 15 products essential for constructing, maintaining, and operating WWT systems in the 40 top global markets.

REASONS FOR DOING THIS STUDY

In recent years, there has been increasing fear that water shortages will create mass dislocations, and perhaps ignite global conflict. While those fears have merit, they also overlook an essential historic fact. All of the problems associated with a lack of clean water or adequate sanitation are amenable to known — and in most cases fairly inexpensive — solutions. Viewed in this more pragmatic light, what many foresee as a crisis is an enormous opportunity, and one that the WWT industry is amply prepared to address.

Historically, the WWT business has relied on three profit centers: constructing new plants, upgrading existing facilities, and supplying chemicals consumed on both the water delivery and wastewater treatment sides of the business. In this study, BCC Research identifies the products that constitute the core of the WWT business and the geographic markets that offer the most robust business opportunities.

SCOPE OF REPORT

This study focuses on 15 WWT products and 40 robust national markets for those products, which will be worth more than $93 billion by 2016.

Products: The 15 products divide themselves into four self-explanatory product groups:

The process equipmentproduct group comprises:
• Primary treatment equipment
• Secondary treatment equipment
• Tertiary treatment equipment
• Advanced treatment equipment.

The delivery equipmentproduct group comprises:
• Pipes and fittings
• Pumps
• Valves and controls.

The instrumentationproduct groupcomprises monitoring devices that have been optimized for use with:
• Anaerobic digestion systems
• Activated sludge systems
• Nutrient removal systems
• Sedimentation systems.

And, the WWT chemicalsproduct group comprises:
• Activated carbon
• Aluminum sulfate
• Calcium hydroxide
• Specialty chemicals.

The WWT industry obviously uses a far broader catalog than the 15 products listed above. A pumping station, for example, requires a structure to house the pump and concrete for the pad that supports the structure and electrical connections. The focus of this work is exclusively on products; it excludes design, engineering, and construction services not directly related to product installation. This study excludes those items along with plumbing fixtures, point-of-use appliances, and locally provided consumables, such as fuels, chlorine, and other disinfectants and fluoridation supplies.

National Markets: With two exceptions, the national markets correspond to sovereign countries. The exceptions are Hong Kong, a special administrative region of the People’s Republic of China (PRC), and Taiwan, an island off the coast of mainland China whose inhabitants recognize their own sovereignty but which the PRC claims as its territory. This study refers to those nonsovereign national markets as Chin - Hong Kong and China - Taiwan.

METHODOLOGY

Both primary and secondary research methodologies were used in preparing this study.

The 15 products examined in this study were selected because they are common to WWT treatment systems. These products were also the focus of BCC Research’s most recent examination of this topic, Growing Markets for Water and Wastewater Technologies (ENV008A), published in June 2007. While some are unique to water distribution and others to the treatment of sanitary waste, most have applications in both types of plants.

Selecting the national markets to include in this study proved a more complex task. It was, of course, essential to include the most populous countries, but size alone was not the sole criterion. Five of the countries — Australia, China - Mainland, Egypt, India, and Mexico — were covered in ENV008A. The remaining countries were selected on the basis of the following 50 factors that drive the demand for WWT products.

Forecasting methodology: To forecast the future demand for the 15 key WWT products, past purchasing patterns were first projected forward based on earlier compound annual growth rates (CAGRs). The resulting values were then adjusted to reflect circumstances within the product-producing industry but more often to account for external conditions that altered the purchasing capabilities or environmental priorities within the national market where the products are purchased. The factors examined were:
• Announced industrial retrenchment and expansion goals
• Announced national water and sanitation goals
• Impact of national economic stimulus programs
• Impact of REACH, the European Union’s new toxic substances rules
• Impact of sovereign debt crisis on investment funds
• Impact of tightening mortgage requirements limiting housing starts
• National internal financing capabilities
• National standing in credit markets
• Population growth
• Prices
• Rural-to-urban population shifts.

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