Secaucus, NJ -- (SBWIRE) -- 05/31/2017 -- In conjunction with the World Health Organization's World No Tobacco Day, recognized every year on May 31, Responsive Health™, the company defining Digital Medicine, and Click Therapeutics™, the leading provider of smoking cessation solutions, have announced a strategic partnership to integrate the Clickotine® smoking cessation app onto the RxUniverse prescription platform.
"Responsive Health™ is defining Digital Medicine by prescribing clinically-proven applications and therapeutics to patients at the point of care," said Pavan Choksi, VP of Corporate Development at Responsive Health™. "By partnering with Click, we are empowering health systems and patients to engage with the clinically-proven Clickotine® app to break a habit that so many Americans struggle with on a daily basis."
According to the Center for Disease Control and Prevention, cigarette smoking is the leading cause of preventable death, attributing to more than 480,000 deaths per year in the United States. The CDC also reports that 70 percent of American smokers want to quit, but that only six percent of those who tried to quit without the help of medicine or counseling were successful.
During Clickotine®'s eight-week clinical trial, nearly half of the participants had stopped smoking by the end of the study. After following up at the six-month mark with smokers who participated in the clinical trial, more than a third of participants had completely quit smoking for at least 30 days.
Clickotine® is proven to help patients stop smoking by utilizing personalized strategies and data driven "quit plans," which monitor progress over time and provide telemedicine consultations. The app also helps reduce nicotine cravings with controlled breathing exercises and digital diversions, including games and activities.
"We are delighted to partner with Responsive Health™ to integrate Clickotine® onto the RxUniverse prescription platform. It reinforces the value of conducting rigorous clinical studies to prove best in class engagement and efficacy for our Digital Therapeutics," said Joel Sangerman, Chief Commercial Officer at Click Therapeutics™.
Responsive Health™ and Click Therapeutics™ are proud to partner together to snuff out smoking on World No Tobacco Day.
About Responsive Health™
Responsive Health™ is defining Digital Medicine. Responsive Health's™ flagship product, RxUniverse™, is the first enterprise-based digital health delivery system that enables physicians to prescribe evidence-based mobile health applications, wearables and therapeutics to patients at the point of care. More information about Responsive Health™ is available at ResponsiveHealth.org or on Twitter @ResponsiveHlth.
About Click Therapeutics™
Click Therapeutics, Inc. engineers, validates, and commercializes Digital Therapeutics™ solutions to benefit people with unmet medical needs through cognitive and neurobehavioral modification. Click Therapeutics™ digital interventions enable change within individuals, and can be used independently or in conjunction with biomedical treatments. The Clickometrics® adaptive data science platform continuously personalizes user experience to drive cognitive and behavioral outcomes. For more information, visit ClickTherapeutics.com.