Having closed hundreds of millions of dollars in real estate deals, Adrian De Silva Ruiz became acutely aware that buyers’ lack of knowledge was costing them tens of thousands of dollars, and collapsing the nation into financial ruin. With two-decades of experience bursting at the seams, De Silva Ruiz is finally breaking new ground with a game-changing book that guides buyers through the entire purchasing and negotiating process. The author’s wisdom has already caught the attention of former U.S. Secretary of Housing and Urban Development, Henry G. Cisneros, who personally offered to write the foreword.
Horseshoe Bay, TX -- (SBWIRE) -- 10/29/2014 -- Adrian De Silva Ruiz has a long history connecting buyers with their dream homes at the right price, saving clients up to $100,000 on their purchase. He has spent twenty-five-years bucking the trend in an industry fraught with agent-motivated interests, exploitation of uneducated buyers and sales strategies designed for maximum commission. For the first time, De Silva Ruiz is reaching out to help the masses with an all-encompassing home-buying book unlike anything seen before.
‘Right House....Right Price!’ literally holds readers’ hands through the entire purchase and negotiation process, using thought-provoking questions for consideration, quizzes, and clever quotes to impart buyer-sided tips and techniques the industry has hidden until now. If most builders and agents had their way, it is one book they would rip up.
Synopsis:
Purchasing a home is the largest investment most people will make in their lifetime. We’ve all heard the old maxim: “Knowledge Is Power.” Nowhere is this truer than in real estate. With an investment that could surpass a buyer’s annual salary by as much as five times, if ever a purchase demanded preparation its home buying. This book is a roadmap to effective home buying. It empowers home buyers and real estate agents by providing them with proven techniques for striking negotiating. This long awaited resource is a real eye-opener, its game changing, and it will be a priceless cost-saving-tool in the hands of millions of homebuyers and real estate agents.
“Even the most astute of adults know nothing about the home buying process, or how to negotiate and win with their best interests in mind,” admits the author. “They often put their trust in an agent with his or her own best interests on the radar. In school they teach science, math and even music – but NOTHING about the home buying process that leaves 80% of people out-of-pocket and paying unfair inflated prices. I’m out to change all of that.”
Continuing, “There’s nothing like this out there; nothing! The book will be a literal saving grace to anyone looking to purchase a home with deathly-honest guidance. As you’ve already mentioned, many in the housing industry, including industry leaders are going to hate me for the truths I am exposing!”
Those on the buyers’ side of the table have hailed the book a true revolution. When former U.S. Secretary of Housing and Urban Development, Henry G. Cisneros found out about the book, he offered his comments as for a foreword. Cisneros writes, “Adrian De Silva Ruiz, has prepared an invaluable guide to help prospective buyers through the maze. He has applied more than twenty-five years of experience to produce a guidebook that is clear and user friendly. I know that many people will benefit from the information he has presented. Adrian De Silva Ruiz has done prospective buyers a real service. It takes someone of deep experience who has seen many kinds of transactions from all sides to write a book so comprehensive and so helpful.”
Ryan Denman and McKynna Massey add, “Adrian De Silva Ruiz was the exact bulldog we’d been searching for. With his Top-Notch negotiating skills, he was able to save us thousands of dollars on the seller’s ‘best and final’ price. We will not hesitate to refer all family and friends to him in the future.”
‘Right House....Right Price!’, from Xulon Press, is available now: http://amzn.to/1tfAPdz.
For more information, visit the book’s official website: http://righthouserightprice.com.
About Adrian De Silva Ruiz
Adrian De Silva Ruiz is a Broker Associate at Horseshoe Bay Resort Realty in Texas, promoting unrivaled real estate in one of the best places in the world to live. He worked twice as a TOP-10 Builder Home Consultant. With over 25 years’ experience in real estate brokerage and over one billion dollars in residential sales, he is known as the real guru of negotiating to scores of homeowners and other industry leaders.