Wichita, KS -- (SBWIRE) -- 03/14/2014 -- RSA Marketing Services and Wesley Medical Center have been awarded four ASTER Awards for excellence in healthcare marketing over the past two years, triggering a recent profile by Strategic Health Care Marketing to uncover the strategy, tactics and teams driving these nationally recognized campaigns.
“So much change is happening in healthcare, but we felt that marketing wasn’t keeping up at many health care organizations.” says Bruce Rowley, CEO of RSA. “Luckily for us, Wesley is a champion of innovation, leading to many opportunities to create breakthrough.”
In December, Strategic Healthcare Marketing conducted a series of interviews with RSA and Wesley leading to the three page story that appears in the February issue of the publication. The article highlights Wesley’s marketing strategy of focusing on the hard and measurable facts related to the quality and quantity of healthcare provided rather than following a traditional strategy of ‘soft, emotional claims’ of caring. CMS Quality Measures told a powerful story, with Wesley leading most hospitals in Kansas and across the nation. (http://www.whynotthebest.org)
“As the newest member of the team, it certainly further validates my belief that I’ve joined a sharp group of marketers and a high-quality healthcare organization.” says Nick Adams, Vice President of Marketing at Wesley Medical Center.
“Wesley has seen tremendous changes in the way the community views their brand over the past few years.” says Rowley. “The fact that Wesley is rated as perfect or nearly perfect in every quality measure included in the CMS rating of Overall Care is a powerful part of the story. We’re lucky to be the one’s to tell it.”
The article also reports on the innovative tools that Wesley and RSA have created to enable the community to engage with Wesley. These include a Facebook baby photo application linked to digital billboards, an online ER Check In program and the posting of average ER wait times on digital billboards, online and mobile apps.
“Digital tools make it easier than ever for people to connect with organizations that they might normally find distant or impenetrable.” Says Adams. “We want to take advantage of these opportunities to engage with more people everyday in ways that are relevant and rewarding to everyone.”