Boston, MA -- (SBWIRE) -- 08/23/2013 -- Sanitary protection declines by a negligible amount in current value terms in 2012, to reach EUR622 million, which seems to indicate a general trend for this category. For the third year in a row sanitary protection faces negative growth, not expecting the situation to improve much in the future. Demographic changes, such as declining birth rates, led to a reduction in the number of women of childbearing age. Regulating medications, hormonal and surgical treatments and stronger medical...

Euromonitor International's Sanitary Protection in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Intimate Wipes, Sanitary Protection Excluding Intimate Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Sanitary Protection market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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