Atlanta, GA -- (SBWIRE) -- 09/08/2014 -- Even though there is only one end goal in mind when someone hires an SEO (search engine optimization) firm, there seem to be a million ways to reach the destination. SEO companies often differentiate themselves according to which ways they use, but for someone new to the entire concept of taking action to improve a site's search engine rankings. To help clarify things and make it easier to choose an SEO firm, the site SEO Outsourcing Guide has released information about the differences between the various options that are out there.

"Many people are overwhelmed by the world of SEO thanks to unfamiliar terms like Panda, Penguin, black hat, and white hat," said Frank Kelly of SEO Outsourcing Guide. "It's no wonder that businesspeople decide to hire professionals to tackle the task of bringing their sites up in the search engines. However, finding the right SEO company can be as hard as memorizing everything and doing it yourself, at least if you don't know what to look for. Our guide is meant to make outsourcing this job as simple as it should be."

The initial guide visitors see upon going to seooutsourcingguide.com breaks the basics of hiring an SEO professional into small, easy-to-understand steps. It also notes what to look for and what to avoid. For example, it warns visitors that they should get a clear end goal from their SEO contractors and notes to avoid vague promises. It also warns that price should not be the determining factor, and that instead, experience should reign supreme.

"Experience is extremely important," Kelly said, "but it's important to make sure that an SEO firm has not become hidebound. Many people learn a method that works, and don't want to change it for anything. While that's great if overall conditions stay the same, it's often the death knell for an SEO professional. That's because the algorithms at Google and the other engines are constantly being tweaked. The best SEO company is one that has experience yet is willing to test and experiment to find out what's working at any given moment."

These are just a couple of the aspects of SEO outsourcing that are mentioned at www.seooutsourcingguide.com. It also goes into detail on whether it's worth it for small companies to go ahead and hire such firms to help them gain rank. The site notes that one thing small companies should consider is outsourcing one part of SEO, such as link building, while keeping the rest in house. This can keep costs down while freeing the business owner from the most tedious aspects of this endeavor.

About SEO Outsourcing Guide
SEO Outsourcing Guide is a website dedicated to making it easy for companies of all sizes to find good SEO companies to work with. It also details the process of outsourcing for specific SEO-related tasks to make it easy to hire qualified firms for just one or two parts of an overall project.