Deerfield Beach, FL -- (SBWIRE) -- 07/28/2015 -- Global Set Top Box Market 2015-2018

As per research analysis, the Pay TV market is one of the biggest revenue contributors to the Global Set Top Box market across the globe. With the large number of channel choices available to subscribers, consumers are increasingly subscribing to more channels. Further, digitalization is increasing the subscription of pay TV as subscription-based TV services are becoming more popular in the digital platform, than in the analog platform. Another reason for the increasing number of pay TV subscribers is the growth of the In-house Entertainment market and related industry market is propelling the growth of the Global Set Top Box market.

Global Set Top Box market to grow at a CAGR of 2.14 percent over the period 2013-2018.

One of the key factors contributing to this market growth is the increase adoption of HD STB. The Global Set Top Box market has also been witnessing the growth in the number of pay TV subscribers. However, the high cost of advanced set top boxes could pose a challenge to the growth of this market.

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Global Set Top Box Market 2015-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the APAC and EMEA regions; it also covers the Global Set Top Box market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

The key vendors dominating this market space are Cisco Systems Inc., Huawei Technologies Co. Ltd., Pace plc, and Technicolor SA.

Some of the other key trends that are stimulating the growth of the Global Set Top Box market include one STB for one TV, advancements in motion sensor gaming, increasing demand for video recording features and increasing preference for video on demand services. All these are having a high growth impact on the top four players in this market, which include companies like Cisco Systems, Huawei Technologies, Pace, and Technicolor. With the entry barrier being low, the market will be witnessing stiff competition with the emergence of new players.

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To determine the scenario for these vendors in the next 3-4 years, Our analysts have conducted in-depth analysis of the impact of drivers, challenges, and trends of this market featuring data on product segmentations, vendor shares, growth rate by revenue, and an evaluation of the different buying criteria in order of importance.

Commenting on the report, an analyst team said: "The Pay TV market is one of the biggest revenue contributors to the Global Set Top Box market across the globe. With the large number of channel choices available to subscribers, consumers are increasingly subscribing to more channels. Further, digitalization is likely to increase the subscription of pay TV as subscription-based TV services are more popular in the digital platform than in the analog platform. Another reason for the increase in number of pay TV subscribers is the growth of the In-house Entertainment market. Hence, the positive impact on the related industry market i.e., the In-house Entertainment market due to the increasing number of pay TV subscribers is one of the major trends propelling the growth of the Global Set Top Box market."

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According to the report, one of the major drivers in this market is the increasing adoption of HD STB. With the improving video quality and emergence of HD channels, the demand for HD STBs is increasing.

Further, the report states that one of the main challenges hindering the growth of this market is the high cost of advanced STBs such as IPTV and hybrid STBs. As these STBs have advanced features such as recording, live video control, and accessing the content over internet, the cost of these devices has been increasing.