Dallas, TX -- (SBWIRE) -- 03/01/2017 -- Dallas-based skincare company Sano Naturals today announced that its latest product launched on Amazon, the Silicone Makeup Sponge, has maintained its top-10 rank in the Beauty category on Amazon for its 10th consecutive day. All products that sell on Amazon are assigned a Best Seller Rank (BSR) within the designated category the item corresponds to.

Main categories on Amazon include Health & Personal Care, Sports & Outdoor, Kitchen & Dining, Home & Kitchen, Home Improvement and Beauty. The BSR of a product corresponds to its sales volume and popularity within the product's respective category.

A representative from Sano Naturals had this to say, "We're so proud that our Silicone Makeup Sponge has maintained its top 10 rank in the Beauty category for its 10th consecutive day. Being one of the top 10 selling Beauty products on arguably the largest online retailer is a huge honor."

She went on to say, "We also think that the popularity of the product speaks to desire for innovative and creative new makeup applicators. Our Silicone Sponge certainly is a departure from more traditional foundation and makeup sponges. The nonporous cover and flexible body make it the perfect way to achieve an airbrush finish without using a ton of product. It's been years since the makeup industry has seen the release of a new product that turns makeup application on its head. The last time we saw this was when the Beauty Blender became popular about a decade ago. Also, the fact that Sano Naturals sponge in particular has gotten to the #1 spot, and remained in the top 10 for over a week speaks volumes about the quality of the item. Bad products have nowhere to hide on Amazon — unbiased reviews are critical to the success of both the platform and the items sold on it. The social proof and maintenance of sales volume for our newest product are real testaments to its popularity and caliber."

Sano Naturals Silicone Makeup Sponge is available for sale on Amazon, and can be found here.

About Sano Naturals
Launched in 2013, Sano Naturals is a leading skincare and lifestyle brand based out of Dallas, TX. Sano offers wholesome, plant-based skincare products designed to naturally enhance the skin. Its flagship Vitamin C Serum achieved best-seller status on Amazon during the product's inaugural year, transforming the brand into a skincare staple for hundreds of thousands of clients. Since its inception, Sano Naturals has expanded its offerings to encompass a complete skincare line. As of 2016, Sano Naturals entered the makeup niche with the launch of their Silicone Makeup Sponge (link - https://www.amazon.com/Silicone-Makeup-Sponge-Compare-Silisponge/dp/B01N2TN98U), a silicone makeup applicator designed to allow users to more effectively blend out their liquid foundations while using less product.