Draper, UT -- (SBWIRE) -- 10/01/2013 -- There are a lot of people tagging themselves as “Social Media Experts, Gurus or Certified Specialists.”  Most of the people making these claims are individuals/organizations who offer “basic Social Media skill sets and copy methodologies” which, in the end, will get the wrong kind of connections, a lot of the wrong followers as well as a bad reputation in the marketplace.  Just like in the Indiana Jones movie, one needs to “choose wisely” or they will perish from a Social Media perspective.

If one thinks about “the real reason why” they need to engage in Social Media, it all boils down to these basics:

(a)   Forming the right relations and
(b)   Doing so the right way

Many business leaders are still at the fundamental stage of asking,

“Why is Social Media important for my business?”

This very question begs another question:

“Have you been paying attention to the marketplace?”

Ok, so, most people will answer these questions quite easily.  And here’s how it usually goes: “Yes, of course I’ve been paying attention to the marketplace and Social Media is obviously important because it seems to be everywhere one turns.  One is hearing about Social Media but still have the need to understand why the businesses using it and why is it creating so much attention.”  The answer to “Why” is related to “How and What” a business does to engage in market relations with the aim of creating an opportunity for a business transaction.  Why do businesses exist?  Primarily to:

(a) Create value and
(b) Attract a market who wants the value proposition enough to engage.

However, the “How” of doing this has dramatically changed in the last 2 years from “Push Marketing” to “Pull Marketing.”  This transformation has all happened via relevant and relative conversations that attract the market one will seek to the client.

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G3 Development is set out to proactively serve the business community by providing solutions in entrepreneurialism, business development, social media and venture capitalism.

To provide leadership in establishing strength with our client’s international businesses, being built on a foundation of innovation, advocacy, technology and business integrity
http://www.g3-development.co/
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