Cherry Hill, PA -- (SBWIRE) -- 11/19/2018 -- In their latest blog post, Smith Publicity discusses how authors can use eBook pricing as a powerful marketing tool.
Although eBook book pricing strategies are not new to either eBook marketing or Kindle book marketing, Smith Publicity explains that some authors have started to move away from tactics that once worked very well for some authors and had helped them achieve strong eBook sales.
In contrast to printed books, strategically changing the price of one's eBook is quite simple, with some experts encouraging authors to start high to low and others low to high.
Elaborating on this concept with an illustrative example, Smith Publicity states that one can begin with an eBook price at the higher end of the scale, and drop the price by $1 every few days until the price dips below $1. For instance, one may start the price off at $6.99 and incrementally reduce it until reaching $0.99. After repeating this process one more time, one can then analyze sales data and pinpoint the price at which the most copies of the book sold. One then stabilizes the price at this pinpoint. The same can be done low to high as well.
However, Smith Publicity also highlights the importance of understanding Amazon's pricing policies. They point out that selling one's book for free was once a common eBook marketing tactic that allowed one "sell" many books, achieve a high ranking, and subsequently switch to pricing while maintaining the previous ranking, Amazon's more recent policies have made this practice much more difficult.
Smith Publicity is available for contact at 856-267-0674 and their website, https://www.smithpublicity.com/.
About Smith Publicity
Smith Publicity is the most prolific book marketing agency in the publishing industry, with nearly 3,000 books promoted since 1997. An "equal opportunity" publicity firm, Smith works with both self-published and traditionally published authors, as well as small and major publishing houses.
Smith Publicity's motto, "Make Good Things Happen for Authors," is premised on providing the absolute highest level of client service, and a singular focus on creating as many opportunities as possible for authors and publishers to spread the word about books through media exposure.
Smith Publicity has offices in Cherry Hill, NJ and Toronto, Canada.