Golden, CO -- (SBWIRE) -- 07/31/2015 -- Powder7, one of North America's top ski and snowboard retailers, announced the launch of a powerful new filter system for its online store at Powder7.com. The product of intensive research into the needs and shopping habits of customers, the new filter system makes it even easier for skiers of every skill level to find the perfect pair of skis for their own individual goals and desires. Between the company's well-stocked physical location in Golden and its highly popular online store, Powder7 is one of the most recognizable and highly regarded names in ski and snowboard retailing, offering consistently great prices, unbeatable customer service, and a wide-ranging inventory that includes all the top snow sports products.

"Whether at our store in Golden or for our online customers, ensuring a terrific shopping experience is a major priority for us," Powder7 founder and owner Jordan Jones said, "That's why we're so excited to flip the switch on our brand-new online filter system. There is no faster way to focus in on the perfect pair of skis, and we're confident that the overall user experience is the best there is. We havea lot of great Skis On Sale, too, so there has never been a better time to check out our online store at Powder7.com"

With around 20 million North Americans participating in snow sports in a given year, skiing and snowboarding make for big business. These enthusiasts spend nearly $2 billion annually equipping themselves at brick-and-mortar specialist stores, according to the SnowSports Industries America trade group, and a further $1 billion online. Although participation is fairly dependent on the cooperation of nature, the ubiquity in the U.S. and Canada of artificial snow-making systems and other factors help to ensure that those who are passionate about downhill skiing and snowboarding are consistently able to indulge.

Founded by world-class professional triathlete Jordan Jones, Powder7 is one of the most influential and best-reviewed snow sports retailers in all of North America. From its headquarters in beautiful Golden, Colo., at the edge of the towering Rocky Mountains, the company provides industry-leading service and product selection to both walk-in customers and visitors to its online shop at Powder7.com. A real-time inventory system at the online store ensures that every product offered to shoppers is in stock at the Golden location, an arrangement that also allows for the fastest shipping times available anywhere.

With the launch of the new Powder7.com filter system, this best-in-class online shopping experience surges even further ahead of the competition. Not content with the status quo in the industry, Powder7 experts spent months exploring new ways of filtering the company's expansive snow sports inventory. Coupled with careful study of the needs and usage patterns of the company's online customers, as well as the application of a range of human interface best practices, their efforts produced the unique, exclusive new filter system.

That valuable new feature is now online and serving visitors to the company's web store at Powder7.com. Shoppers there will enjoy browsing the industry's best selection of snow sports equipment and accessories, along with a number of special offers, including a range of top-quality Demo Skis For Sale at deeply discounted prices.

About Powder7
Providing the best in snow sports equipment to enthusiasts throughout North America from its Golden, Colo., base, Powder7 is one of the industry's leading retailers, both online and at its brick-and-mortar store.