Burnley, Lancashire -- (SBWIRE) -- 07/10/2017 -- PR Daily, an online site which releases news on marketing, social media and a lot more, have updated their blog and posted an article which states some of the costliest social media marketing mistakes. Social media marketing (SMM), has become incredibly popular in the marketing world, with how many people use each platform.

Some of the mistakes pointed in the article, are as followed:

1. Assuming social media marketing is free, an effective social media strategy demands investment, either employing someone to run a successful campaign, or boosting the posts so that it reaches more people. A free campaign will not go far.

2. Spending time and money on the wrong social platform, it is important to ensure that businesses market on the correct platform. For example, beauticians are best on Facebook and Instagram where they can show off what they have done through pictures and videos.

3. Inaccurate or inadequate audience research, it is underestimated how hard it is to know the right audience completely, that is why a lot of research needs to go into this beforehand. Not only this, but it is often advised that people spend time researching and testing the campaign to see what needs changing and what has been successful.

A spokesperson from Ranking Solutions was incredibly keen to comment saying, "Many people get social media marketing wrong, and that is why this article is such a great read for anyone who is doing these mistakes. We always advise people to invest their money in hiring a professional marketing agency to help them. We have social media experts who're able to drive you in sales and build your brand, simply give us a call to find out further information."

About Ranking Solutions
Ranking Solutions is a leading internet marketing agency offering SEO, Social Media and PPC and other digital marketing techniques. Ranking Solutions has been in business for over ten years and aim to give a five-star customer service to all of their clients. For people who want to find out further information on what they offer, please visit their site or have a chat to their experts.

PR Contact
Company name: Ranking Solutions Ltd
Tel: 01282 452096
Website: http://www.rankingsolutions.com
Contact person: Gareth Owen
Email: Gareth@rankingsolutions.co.uk
Address: 7 Kestrel Court Bridgewater Close Hapton, Burnley BB11 5NA