Oakland Park, FL -- (SBWIRE) -- 08/02/2017 -- When making investment decisions, CIOs, CEOs, and CFOs report the critical importance of carefully calculating the ROI (return on investment) before signing on for any new technology. Doing so helps IT heads bring tangible expected returns with projected timelines of seeing those returns to the final decision makers who need to sign off on making these investments, according to manufacturing journalist Thomas R. Cutler.
Cutler said, "For manufacturing business leaders, making big investments on behalf of their company can be daunting, yet pressures for manufacturers to catch up to their B2C counterparts with a robust digital platform are more intense than ever. With the aid of digital transformation ROI calculators, IT leaders can quantify where the ROI in their digital commerce platform is actually being lost."
About TR Cutler, Inc.
TR Cutler, Inc. was founded seventeen years ago by Thomas R. Cutler. Cutler is the President and CEO of Fort Lauderdale, Florida-based, TR Cutler, Inc., (http://www.trcutlerinc.com), the largest manufacturing communication firm worldwide with four dozen industry experts and thought leaders on staff. Cutler maintains extraordinary relationships with clients, journalists, editors, economists, trendsetters, and key business leaders worldwide and has become a key resource for those writing about the manufacturing sector. Cutler founded the Manufacturing Media Consortium in 1999, which now has more than 6,000 global members including journalists, editors, publishers, and economists, worldwide writing about trends, industrial data, manufacturing case studies, material handling profiles, and robotics feature articles. Cutler works with thousands of media outlets to expand the coverage and importance of the manufacturing media coverage.
Cutler has authored more than 6,000 articles for a wide range of manufacturing periodicals, industrial publications, and business journals each published in leading monthly trade magazines, B2B periodicals, blogs, and marquis publications globally. Cutler is the most published freelance industrial journalist worldwide, and more than 3500 industry leaders follow Cutler on Twitter daily at @ThomasRCutler.