Pune, India -- (SBWIRE) -- 09/04/2018 -- Loyalty programs have emerged as one of the key marketing tools in the global retail banking industry. Retail banks offer a number of loyalty programs in developed economies, however many of these are commoditized. This has compelled banks to introduce innovative programs in order to remain both competitive and profitable. There is also an increased pressure on costs due to new regulatory trends in last five years. Loyalty programs are being viewed as an important revenue-driving tool and have been proven to reduce customer acquisition costs. Retail banking in emerging economies is still in its developmental stages, as illustrated by its relatively low loyalty program penetration rates.

In order to appreciate how Retail Bank Loyalty Programs market increased its ranking in the global market, wide-ranging research is conducted. Data collected is from trustworthy sources, all of them are authenticated and cross-referenced to ensure the results are legal and well supported.

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Top Key Vendors:
Maritz, FIS Corporate, IBM, Aimia, TIBCO Software, Hitachi-solutions, Oracle Corporation, Comarch, Loyalty Lab, Exchange Solutions, Bpm'online, Customer Portfolios

banks and other card issuers have offered reward programs based on a customer income level and demographic profile. Banks are now segmenting customers based on their lifestyle choices and purchasing behavior. The use of analytical tools to better understand consumer spending patterns and offer personalized reward programs has increased in terms of adoption rates. The approach allows card issuers to launch customized rather than blanket programs to all customers. This approach also helps to target and isolate the most profitable customers and phase out the programs that do not offer significant value to a bank's overall business. Moreover, analytics are enabling banks to provide location-based, real-time discounts in collaboration with merchants. The successful implementation of analytic-based reward programs has become a key differentiating factor for banks.

Some of the leading players operating in the Retail Bank Loyalty Programs market are profiled in the report for the purpose of detailed case study. The business and financial overview of these companies along with key strategies adopted have been given in this report.

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Table Of Content:

Chapter 1 Industry Overview of Retail Bank Loyalty Programs

Chapter 2 Manufacturing Cost Structure Analysis of Retail Bank Loyalty Programs

Chapter 3 Technical Data and Manufacturing Plants Analysis of Retail Bank Loyalty Programs

Chapter 4 Global Retail Bank Loyalty Programs Overall Market Overview

Chapter 5 Retail Bank Loyalty Programs Regional Market Analysis

Chapter 6 Major Manufacturers Analysis of Retail Bank Loyalty Programs

Chapter 7 Development Trend of Analysis of Retail Bank Loyalty Programs Market

Chapter 8 Retail Bank Loyalty Programs Marketing Type Analysis

Chapter 9 Conclusion of the Global Retail Bank Loyalty Programs Market Professional Survey Report 2018

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