Media, PA -- (SBWIRE) -- 12/18/2018 -- As a leader in all forms of radio marketing, including AM/FM, Sirius XM Satellite, internet streaming channels, and other popular modes of listening, The Radio Agency continues to educate audiences on the potential of growing markets. In its latest blog, "Your Guide To Podcast Advertising," Linda Gaglione of The Radio Agency explains the booming popularity of podcast listening over the last year and how valuable these audiences are to businesses.
The article begins by explaining the ever-growing interest in podcast listening in America. With more than 550 million downloads and streams in October 2018 alone, consumer data shows that podcasts are attracting hordes of new listeners. On top of that, the audiences these podcasts attract are incredibly valuable to marketers and businesses as well for a number of reasons.
Compared to traditional AM/FM audiences, podcast listeners are typically more engaged. Whereas radio listeners will often bounce between channels, especially when commercials start, podcast listeners are more invested in the content and less likely to leave during an ad. Additionally, podcast hosts often endorse or imply endorsement of the brands supporting their programs, which helps to heighten the efficacy of the ads.
The author goes on to explain how podcast ads are priced, sold, and measured, so that businesses and marketing professionals can understand the basics of beginning a podcast advertising campaign. The article later mentions misleading metrics that can fool advertisers and lead to less-than-optimal podcast advertising campaigns.
To learn more about podcast marketing or any kind of commercial radio advertising, contact The Radio Agency today at 800-969-2636 or contact@theradioagency.com.
About The Radio Agency
The Radio Agency is a specialized advertising agency helping businesses of all sizes increase their presence on AM, FM, Satellite, Podcasts and Internet radio outlets. They have extensive connections with radio stations, networks and "Sound Advertising" platforms throughout the radio industry.
The Radio Agency helps clients realize and build true success through their creative endeavors, including services in direct response media, branding and brand development. They also have an extensive blog library with tips and tricks for developing proven radio advertising strategies. Reach them by phone today nationwide at 800-969-2636 or by email at contact@theradioagency.com.