Media, PA -- (SBWIRE) -- 05/16/2019 -- As one of the top-rated radio agencies in America, The Radio Agency provides expert opinions and perspective on how to better utilize radio media to market products and services through engaging and informative blog articles. In their recent article, they provide 25 creative copy ideas for possible radio ads to explore and bolster brand awareness and loyalty.
Every company runs into the same issue: "the clutter." With new brands, products, and services cropping up every day, it is difficult to get one company noticed above the rest - look at New York's Times Square. Written by Mark Lipsky, CEO and Creative Director of The Radio Agency, the article explains that, to break through the clutter, companies should use creative and engaging radio content to turn their brand into a memorable icon and prospective buyers into lasting customers.
Using his expertise and experiences in radio advertising, Lipsky advises new and old companies of all sizes and business goals to write from the perspective of a talkative driver, a ghost who haunts a customer who chose another brand, or a number of other out-of-the-box perspectives to gain a new understanding of how people see and value a brand. Even if the copy does not get produced, the exploration of a brand can yield some intimate insights into a brand and can assist companies in targeting new markets or improving their message.
Read the full article now to peruse the list of copy-scripting prompts and read further about the benefits of creative radio ads. For additional copy ideas or to speak with the professionals about how better radio advertising can help a business, call 800-969-2636 or email contact@theradioagency.com.
About The Radio Agency
The Radio Agency is a specialized advertising agency helping businesses of all sizes increase their presence on AM, FM, Satellite, Podcasts and Internet radio outlets. They have extensive connections with radio stations, networks and "Sound Advertising" platforms throughout the radio industry.
The Radio Agency helps clients realize and build true success through their creative endeavors, including services in direct response media, branding and brand development. They also have an extensive blog library with tips and tricks for developing proven radio advertising strategies. Reach them by phone today nationwide at 800-969-2636 or by email at contact@theradioagency.com.