Media, PA -- (SBWIRE) -- 10/10/2018 -- As a seasoned, full-service radio advertising agency, The Radio Agency often shares its insights into the world of radio marketing through its informative blog. In its latest article, the agency discusses the pricing of radio advertisements and how a company can strategically place its ads to generate the most revenue with its budget. The piece touches on everything from audience sizing and demographics to the various channels of modern radio advertising including AM/FM, SiriusXM, streaming, and podcasts.
As the article explains, the price of a radio advertisement depends on two main characteristics, the size of the audience and any special characteristics the audience may have. For example, a time slot during the morning rush hour would not only have a high volume of listeners but a large number of working professionals as well, making it extremely valuable for many businesses. As a highly successful radio marketing agency, The Radio Agency helps companies to identify and target these demographics effectively to create cost-effective radio ads.
The article goes on to talk about other forms of radio advertising like Podcasts and streaming on Pandora or Spotify and how these channels can help deliver highly-focused audiences for advertising campaigns. While the broad markets are often in traditional AM/FM, niche brands and those with specific audiences can typically see a higher return through alternative channels like Podcasts.
Read the full article now to learn more of the factors that play into radio advertisement rates and what things to consider when trying to stretch a limited marketing budget. For questions or to speak with the experts about the radio advertising potential for any business or organization, call 800-969-2636 or email contact@theradioagency.com.
About The Radio Agency
The Radio Agency is a specialized advertising agency helping businesses of all sizes increase their presence on AM, FM, Satellite, Podcasts and Internet radio outlets. They have extensive connections with radio stations, networks and "Sound Advertising" platforms throughout the radio industry.
The Radio Agency helps clients realize and build true success through their creative endeavors, including services in direct response media, branding and brand development. They also have an extensive blog library with tips and tricks for developing proven radio advertising strategies. Reach them by phone today nationwide at 800-969-2636 or by email at contact@theradioagency.com.