Phoenix, AZ -- (SBWIRE) -- 08/06/2014 -- Petaluma, California – On Friday, August 8, 2014 The Soul of Enterprise: Business in the Knowledge Economy will feature its first guest, distinguished Professor of Economics Deidre McCloskey. She teaches economics, history, English, and communications at the University of Illinois at Chicago and is one of the nation’s leading economic thinkers.

Professor McCloskey is the author of 16 books and more than 400 scholarly pieces on topics ranging from technical economics and statistics to transgender advocacy and ethics. In her latest book, Bourgeois Dignity: Why Economics Can’t Explain the Modern World (2010), she argues that it was an ideological change, rather than saving or exploitation, that made us rich. The book is the second in a widely noticed trilogy on The Bourgeois Era.

“I am thrilled to have Professor McCloskey as our first guest. She is one of few individuals who taught me about pricing, which I have based my career on,” said Ron Baker, co-host of The Soul of Enterprise (TSOE).

“McCloskey’s books are brilliant. It is hard to digest them because they are so dense. I highlight almost every word,” said Ed Kless, Baker’s co-host on TSOE. “We are really looking forward to spending the whole hour with her.”

About The Soul of Enterprise: Business in the Knowledge Economy
The Soul of Enterprise is broadcast live on Fridays at 1pm PT on the VoiceAmerica Business Channel. It champions the insight that wealth is created by intellectual capital, a product of the inexhaustible human spirit. Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity. It is manifested in free enterprises dedicated to the service of others. Tune in to The Soul of Enterprise, with Ron Baker and Ed Kless. For more information about TSOE, please visit http://www.VeraSage.com/TSOE.

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