Kolkata, India -- (SBWIRE) -- 01/06/2019 -- Technology never stops evolving and keep bringing in new tools and techniques that make life easier. When new technologies are introduced, it becomes important to replace outdated tools with new ones in order to meet the expectations of savvy customers. As a marketer or business owner, you have to watch out for the latest techniques to engage customers.

The objective of marketing has always been the same: to keep your audience's attention. However, it is vital to observe where the attention goes or what channel your audience is using to obtain information. Let's have a look at top trends that you should integrate into your digital marketing strategy in 2019:

Chatbots and digital marketing

Chatbots are playing a critical role in developing customer-centric websites. Despite the numerous benefits, companies are reluctant to adopt chatbots. According to an estimate, chatbots will help companies save up to $8 billion per year. It is not economically viable for many small and medium-sized businesses to hire a full-time representative to perform various customer service related tasks. For example, chatbots are highly efficient in answering repetitive customer questions 24/7. If you want your online marketing efforts to be more effective in 2019 and beyond, consider using chatbots as a cost-effective way to solve customer problems.

Live video

When it comes to content marketing, video is still more effective than any other form of content. So far as future trends are concerned, marketers will focus more on live video. As a business, you can use Q&A sessions, product demos, behind-the-scenes updates, and much more to engage your customers through live video.

There are two key steps to take when using live video as a communication mean. First, develop a sound content strategy which determines your message and the way that message should be delivered. Successful brands use everything that is useful and entertaining for their customers. It is advisable to just sit and brainstorm ideas for your next live video session. Second, select a relevant platform; Facebook Live and Youtube Live are two of the most popular channels to go live.

Blockchain technologies

Over the last few years, blockchain technology has completely reshaped the way companies work with financial systems. It also has a major impact on digital marketing. This technology enables businesses to track down where their ads are placed and ensure only relevant users are clicking them. It leads to a situation where a business can ensure its marketing assets are not wasted. From a customer perspective, blockchain technology helps people control their personal data used by advertisers.

Artificial intelligence

Companies love to talk about artificial intelligence (AI) and how it impacts online marketing. However, few understand how it really works. Simply put, AI is all about computer capabilities to process and analyze data rapidly and use it to support various marketing campaigns. We know how important it is to understand consumer behavior. AI generates valuable data that you can use to find the right prospects based on their demographics and other factors. It is likely to dominate the future of marketing.

Don't forget to focus on these trends in order to run highly effective online marketing campaigns. If you are not sure where to start or what tool or strategy is best for your business, consult a reputable digital marketing agency.

About TRICKC
TRICKC is a rapidly growing digital marketing agency in Kolkata where we help companies integrate the latest technologies into their current marketing programs so that they can achieve maximum results. Visit our website or contact us for more information!

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