Hyderabad, India -- (SBWIRE) -- 08/25/2018 -- According to the new market research report by IndustryARC titled "Turkey Professional Hair Care Market: By Product (Coloring, Perming & Straightening, Shampoo, Conditioning, Styling and Hair Treatment); By End Use (Bridal, Salons and Entertainment); By Distribution Channel (Online, Hypermarkets, Retailers, Pharmacies, Mono Stores, Direct, Distributors/Wholesalers, Others); By Geography – Forecast (2018-2023)", the market is driven by the favorable socioeconomic factors alongside increasing consumer awareness.
Istanbul held the largest market share in the Turkey Professional Hair Care Market
Many international brands have their makeup stores in Istanbul, Ankara, Antalya, Izmir and Bursa. Istanbul and Ankara together account for 54% of the total professional hair salons in Turkey, Istanbul is a big tourist and economic hub it is the most populous city of Turkey and Ankara is the capital of Turkey. Americas region. The key end-users in this region include Salons, Bridal, and Entertainment Industry.
Selected Market Share Analysis done in the full report:
L'Oréal Group is the top cosmetics brand in Turkey as far as professional hair care market is concerned with a share of 26.2%, majority of the hair salons use L'Oréal INOA, Majirel for hair color and Keratase for shampoo and styling
Procter & Gamble is the 2nd top company in Turkey with market share of 10.9%, its brands such as Wella, Clariol and Sebastian are used in many hair salons
Henkel has a market share of 8.5% in Turkey. Schwarzkopf's Igora color range, Osis styling range and the Bonacure shampoo are few other beauty products to buy in Turkey.
Local manufacturers Adnan Akat Kozmetik and Neva Kozmetik with their extensive reach and competitive pricing held 7.6% and 3.9% respectively.
Other companies in the top 10 include Davines, Kopas Kozmetik, Goldwell(Kao),Aveda(Estee Lauder) and Kirmizigul Group all of them have market share in the range of 2-4%
Other companies in the market are Kirmizigul Group, Kuaf professional, Paul Mitchell Systems, ilkshake, Alfaparf, Artego, Landoll, Earthly Body(Marrakesh),John Frieda, GK Hair, Tibolli, Selective and Compagnia Del Colore
To access / purchase the full report browse the link below
https://industryarc.com/Report/7418/turkey-professional-hair-care-market-report.html
Excerpts on Market Growth Factors:
Styling segment has many local players in the market, the total market size of styling products is estimated to reach $6.55m by 2023 at a CAGR of 4.80%
Straightening and Perming segment is estimated to reach $4 million by 2023 at a CAGR of 3.2%
The total number of salons in Turkey is estimated to be more than 70,000 salons
The increasing consumer awareness for natural products is driving salons to use products laced with natural ingredients. This has resulted in huge demand for brands such as Earthly Body(Marrakesh), Paul Mitchell, Davines, Landoll, John Frieda and Aveda for their natural attributes
Key growth driver is the expansion of sales in the emerging markets
Kerastase natural styling products are witnessing brisk growth in the styling category
Professional shampoo and conditioners products is estimated to witness the highest growth rate of 7.9% through 2020 mainly due to strong demand for services like anti hair loss and damaged hair treatment
With growing consumer awareness clients are slowly increasing the purchase of good quality hair wash products from the salons
Landoll which manufactures Nashi hair products has a good presence in Turkey ranks 4 th in the shampoos and conditioners segment due to its argan oil laced shampoo, conditioners and treatment oils
Take home sales for shampoos and conditioners is very minimal but holds huge growth potential, this has not been tapped till now because the salon operators are not trained properly on how to make salon sales by the manufactures or distributors
Treatment services such as dry hair, damaged hair and anti-hair fall treatments are is to grow significantly in the coming five years, Turkey is a high temperature country due to which the hair gets dry and damaged and this is pushing the growth for treatment services
Aveda of Estee Lauder entered Turkey in 2011 and now have monthly sales of TRY400K, and 3% market share, they have a reach of 1000 hair salons, it is expanding at 85% growth rate year on year
Kopas Kozmetik has Alix professional range which has color, shampoo and texturing products and has been able to penetrate well into the unorganized sector
Talk to one of our sales representative about the full report by providing your details in the below link:
https://industryarc.com/support.php?id=7418
Key players of Turkey Professional Hair Care Market:
There are many local and international players in the market, almost all the international brands like L'Oréal, P&G, Henkel, Estee Lauder have makeup stores in Turkey and they are operate in Turkey either through subsidiaries or distributors
Davines is witnessing good growth in Turkey due to its natural product range
Kerastase natural styling products are witnessing brisk growth in the styling category
Local manufacturers Adnan Akat Kozmetik and Neva Kozmetik with their extensive reach and competitive pricing held 7.6% and 3.9% respectively.
Davines, Dande Nano Keratin and Capelli Orgamica is distributed by Abko Cosmetics
Landoll is distributed by DL Kozmetik; Tibolli and Gkhair both are distributed by DND cosmetics
Schwarzkopf has been in join venture (50:50) with Eczabasi Group since 1999.
Distributor for Selective in Turkey is Gucluler Kozmetik
Many new companies have ventured in to the hair styling product segment. Close to 100 local manufacturers operate and are yet to realize returns due to competitive industry.
Kopas Kozmetik has Alix professional range which has color, shampoo and texturing products and has been able to penetrate well into the unorganized sector
Turkey Professional Hair Care Market Report is segmented as indicated below:
Turkey Professional Hair Care Market By Gender:
1. Male
2. Female
Turkey Professional Hair Care Market By Product Category
1 Coloring
1.1 Permanent Coloring
1.2 Semi-Permanent Coloring
1.3 Demi-Permanent Coloring
1.4 Temporary Colors
1.5 Toners
1.6 Bleaches
1.7 Others
2 Perming & Straightening
2.1 Straightening by Type
2.1.1 Keratin Hair Treatment
2.1.2 Brazilian Straightening
2.1.3 Thermal Hair Straightening
2.1.4 Others
2.2 Perming
3 Styling Products
3.1 Mousses
3.2 Gels
3.3 Glaze
3.4 Hair Spray
3.5 Pomades
3.6 Volumizer
3.7 Waxes
3.8 Others
4 Serum
5 Shampoo
5.1 Basic Learning
5.2 Protection
5.3 Treatment
5.4 PH balanced
5.5 Others
6 Conditioning
6.1 Deep Conditioners
6.2 Leave in Conditioners
6.3 Anti-dandruff Conditioners
6.4 Others
Turkey Professional Hair Care Market By Distribution Channel
1 Online
2 Hypermarkets
3 Pharmacies
4 Retailers
5 Distributor/Wholesalers
6 Direct Selling
7 Specialty Stores
8 Departmental Stores
9 Saloon Back Bar
10 Others
Turkey Professional Hair Care Market by Organic vs In-Organic
1. Organic
2. In-Organic
Turkey Professional Hair Care Market By Treatment
1. Anti-Hair loss
2. Anti-dandruff
3. Hair Nourishing
4. Damage Repair
5. Split Ends Repair
6. Gray/White Hair Treatment
7. Dry Hair Treatment
8. Others
Turkey Professional Hair Care Market By Entropy
Companies Cited/Referenced/Interviewed:
Neva Kozmetik
Adnan Akat Kozmetik
Henkel AG & Co. KGaA
Procter & Gamble
L'Oreal Group
Company 10+
Related Reports:
A. Chile Professional Hair care
https://industryarc.com/Report/7398/chile-professional-hair-care-market-report.html
B. China Professional Hair care
https://industryarc.com/Report/7400/china-professional-hair-care-market-report.html
What can you expect from the report?
The Turkey Professional Hair Care Market is Prepared with the Main Agenda to Cover the following 20 points:
1. Market Size by Product Categories
2. Market trends
3. Manufacturer Landscape
4. Distributor Landscape
5. Pricing Analysis
6. Top 10 End user Analysis
7. Product Benchmarking
8. Product Developments
9. Mergers & Acquisition Analysis
10. Patent Analysis
11. Demand Analysis (By Revenue & Volume)
12. Country level Analysis (15+)
13. Competitor Analysis
14. Market Shares Analysis
15. Value Chain Analysis
16. Supply Chain Analysis
17. Strategic Analysis
18. Current & Future Market Landscape Analysis
19. Opportunity Analysis
20. Revenue and Volume Analysis
Frequently Asked Questions:
Q. Does IndustryARC publish country, geography or application based reports in Turkey Professional Hair Care Market?
Response: Yes, we do have separate reports as mentioned below:
1. Coloring Market for Turkey Professional Hair Care (2018-2023)
2. Perming & Straightening Market for Turkey Professional Hair Care (2018-2023)
3. Styling Products Market for Turkey Professional Hair Care (2018-2023)
4. Serum Market for Turkey Professional Hair Care (2018-2023)
5. Shampoo Market for Turkey Professional Hair Care (2018-2023)
6. Conditioning Market for Turkey Professional Hair Care (2018-2023)
7. Online Market for Turkey Professional Hair Care (2018-2023)
8. Pharmacies Market for Turkey Professional Hair Care (2018-2023)
9. Retailers Market for Turkey Professional Hair Care (2018-2023)
10. Distributor/Wholesalers Market for Turkey Professional Hair Care (2018-2023)
11. Direct Selling Market for Turkey Professional Hair Care (2018-2023)
12. Specialty Stores Market for Turkey Professional Hair Care (2018-2023)
13. Departmental Stores Market for Turkey Professional Hair Care (2018-2023)
14. Saloon Back Bar Market for Turkey Professional Hair Care (2018-2023)
15. Organic Market for Turkey Professional Hair Care (2018-2023)
16. In-Organic Market for Turkey Professional Hair Care (2018-2023)
17. Salons Market for Turkey Professional Hair Care (2018-2023)
18. Bridal Market for Turkey Professional Hair Care (2018-2023)
19. Entertainment Industry Market for Turkey Professional Hair Care (2018-2023)
20. Anti-dandruff Market for Turkey Professional Hair Care (2018-2023)
21. Anti-Hair loss Market for Turkey Professional Hair Care (2018-2023)
22. Hair Nourishing Market for Turkey Professional Hair Care (2018-2023)
23. Damage Repair Market for Turkey Professional Hair Care (2018-2023)
24. Split Ends Repair Market for Turkey Professional Hair Care (2018-2023)
25. Gray/White Hair Treatment Market for Turkey Professional Hair Care (2018-2023)
26. Dry Hair Treatment Market for Turkey Professional Hair Care (2018-2023)
Q. Does IndustryARC customize these reports and charge additionally for limited customization?
Response: Yes, we can customize the report by extracting data from our database of reports and annual subscription databases. We can provide the following free customization:
1. Increase the level of data in application or end user industry.
2. Increase the number of countries in geography chapter.
3. Find out market shares for other smaller companies or companies which are of interest to you.
4. Company profiles can be requested based on your interest.
5. Patent analysis, pricing, product analysis, product benchmarking, value and supply chain analysis can be requested for a country or end use segment.
Any other custom requirements can be discussed with our team, drop an e-mail to sales@industryarc.com to discuss more about our consulting services.
To request for a proposal, provide your details in the below link:
https://industryarc.com/subscription.php
Media Contact:
Mr. Venkat Reddy
Sales Manager
Email: venkat@industryarc.com
Contact Sales: +1-614-588-8538 (Ext-101)
About IndustryARC
IndustryARC is a Research and Consulting Firm that publishes more than 500 reports annually, in various industries such as Agriculture, Automotive, Automation & Instrumentation, Chemicals and Materials, Energy and Power, Electronics, Food & Beverages, Information Technology, Life sciences &Healthcare.
IndustryARC primarily focuses on Cutting Edge Technologies and Newer Applications in a Market. Our Custom Research Services are designed to provide insights on the constant flux in the global supply-demand gap of markets. Our strong team of analysts enables us to meet the client research needs at a rapid speed, with a variety of options for your business.
We look forward to support the client to be able to better address their customer needs, stay ahead in the market, become the top competitor and get real-time recommendations on business strategies and deals. Contact us to find out how we can help you today.