New York, NY -- (SBWIRE) -- 04/13/2017 -- Consumer and Market Insights: Meat Market in the UK provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

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Key Findings

Consumer and Market Insights: Meat Market in the UK provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

- The UK Meat market has been growing steadily, in value and volume terms, despite consumers living increasingly value-driven lifestyles.

- The Chilled Raw Packaged Meat - Whole category has the highest volume share in the overall Meat market

- Older Consumers account for the majority of Meat consumption in the UK

- Both UK men and women consume Meat products at a 'heavy frequency'

Synopsis

Consumer and Market Insights: Meat Market in the UK identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

- Key consumer demographic groups driving consumption within the UK market. The figures showcase the number of times consumers of specific ages and gender consume Meat, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

- A study of market value and volumes over 2010–2020 for the UK, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the next five years

- The degree of influence that the 20 key consumer trends identified by Canadean have on Meat consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group

- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future

- Examples of international and UK-specific product innovation targeting key consumer needs

Reasons to Buy
This report brings together consumer analysis and market data to provide actionable insight into the behavior of UK Meat consumers. This is based on unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Meat sector. Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents
Introduction
- Report Scope

Country Context
- Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile
- Retail and foodservice analysis – Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis
-Value and volume analysis for the UK Meat market
-Impact of exchange rate fluctuations on the UK Meat market
-Degree of trade up/down in the UK Meat market (Off-trade and On-trade)
-Volume analysis by category (On-trade and Off-trade analysis)
-Market value and growth rates, by category
-Historic and forecast value analysis by category
-Winners and losers by categories with change in market share
-Segment share (Off-trade / On-trade) in a category (value terms) and change in market share
-Volume consumption analysis by gender, age, education and urbanization – at category level
- Inter-country comparison of Average Price per Kg by category
- Top variants and pack size distribution analysis
- Retailer Price Dynamics (includes % difference from average price)

Retail Landscape and Key Distribution Channels
-Leading retailers in the UK Food market
-Leading distribution channels (value terms) in the UK Meat market
-Leading distribution channels (value terms) by category

Competitive Landscape
-Market share of leading brands (in value and volume terms) by category and segment
-Penetration of private label by category in the UK Meat market
-Private label growth (in value terms) compared to brands

Packaging
-Meat market by type of packaging material/container (in volume terms)
-Meat market by type of packaging closure/outer (in volume terms)
-Meat market by type of packaging, forecast(in volume terms)

Demographic Cohort Consumption Patterns
- Overall consumption occasions by age and gender in the UK Meat market
- Private Label consumption occasions by age and gender in the UK Meat market
- Under/Over-consumption levels in the UK Meat market by gender and age
- Consumption frequency by type of consumer in the UK Meat market by gender and age
- Private label consumption by age and gender and comparison to overall consumption levels in in the UK Meat market

Consumer trend analysis
- Consumer trend framework and explanation of the sub-trends
- For key trends in the UK Meat market:
- How the trend is influencing consumption in the UK Meat market
- How to target the trend in the UK Meat market
- How the trend will evolve in the UK Meat market
- Key target demographic and the rate at which the trend will evolve
- What are the key drivers that will influence growth of Meat market in the future

Examples of New Product Development
-New products launched in the UK Meat market
- New products launched in global Meat market

Actions and Recommendations
- How to successfully target key trends in the UK Meat market

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