New York, NY -- (SBWIRE) -- 10/17/2014 -- Underwear’s are clothes worn under other clothes, often directly next to the skin, but may comprises more than one layer. Underwear keeps outer clothes from being dirty by bodily secretions and discharges. Underwear can be of two types, one that are worn to cover the torso and the other one that are worn to cover the waist and legs. Different styles of underwear for men and women are available in the market. Underwear commonly worn by women includes brassieres and panties. On the other hand men often wear briefs or boxers and sleeveless shirt. Underwear market can be bifurcated into 3 categories: lingerie, men’s underwear and others.

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North America represents the largest market for underwear market. Majority of consumers in the U.S. spend more on products made of natural fabrics rather than synthetic. Due to the promotional campaigns of Victoria’s Secret, underwear fashion came into the limelight and increases the brand loyalty in the U.S. Europe represents the second largest market for underwear. The growth of underwear market in Europe is fuelled by increased demand for functional underwear and increased consumer confidence. France is one the largest market for lingerie. The underwear market recorded a slow growth in the U.K. Asia Pacific is expected to be the fastest growing market for underwear. China and India are considered to be the most potential underwear market. The factors such as rising disposable income, growing organized retail and changes in lifestyle trend boost the underwear market in the Asia Pacific region. Increasing disposable income allow the customer to spend more on products. According to the National Bureau of Statistics China, annual per capita disposable income of urban households in China increased from USD 2,271.0 in 2008 to USD 3408.5 in 2012. The overall annual disposable income in India medium household income increased from USD 1,366.2 billion in 2010 to USD 1,587.6 billion in 2013.

Some of the major companies operating in the underwear market include DKNY, Enamor, Calvin Klein, LaSenza, Princess Tam Tam, Victoria’s Secret, Wolford, Hanes, Jockey, Maniform, Wacoal Holdings, Armani, Triumph and Lovable.

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