Miami, FL -- (SBWIRE) -- 11/03/2015 -- "Don't hate the king!" was a chant that fell like music into Elie Neufeld's ears. He had certainly started a movement with his new t-shirt design. Now, well beyond the Lebron James controversy, his DHTK brand is thriving with a huge fan club and hundreds of thousands of social media followers.

"To this day, I'm surprised how much impact a simple t-shirt had. I thought to myself: What if I could design a shirt to make an equally big social impact?"

As fate would have it, Elie, stumbled on a Toronto-based social enterprise called RTG Group that has a mandate to END hunger in the developed world within 5 years. Also fateful, they wanted to provide the contributors of their, now active, crowdfunding campaign with a trendy t-shirt to wear as a badge of honor for their generosity.

"I knew with my fan-base we could feed a tonne kids. We just needed a sick theme"

Then it hit him: "Compassion is King". It was in line with his previous branding and was also something he full-heartedly believed. The shirts will be likely be worn by thousands of socially responsible people by the end of the November-long crowdfunding campaign.

"We'll be sending out a bunch... The only thing that would make it better would be if Lebron himself would wear one and support the cause. I'm calling you out, Lebron. You owe me one!"

Check out their crowdfunding campaign here - http://igg.me/at/optimeal